As you go about the website design process for your Orange County business, there is a certain amount of creative freedom you can take. After all, it’s your site, and you can include anything on there that you’d like. However, if it’s the site for a professional company and you’re trying to make a positive impression on your visitors and establish some brand recognition, there are some elements that you’re going to need. At the same time, there are others you should avoid.
Pay Attention to Fonts
The fonts that you use on your website matter, Orange County. As you’re getting into website design, you’ll probably see that there are all sorts of fancy ones that you can use, but are they the best choices for your brand? The reality is that simplicity is usually better in these cases. A text like Times New Roman is easy to read and people will immediately recognize and trust it. Unless you’re selling soaps or scented candles, a flowery script is probably inappropriate. Also, stick to one font for your text. Don’t suddenly decide to switch it up because you felt the need for some variety. It’s not a good look.
Flawless Navigation
Your navigation experience should not be like a scavenger hunt for the visitor, Orange County. Efficient website design means that your potential customer should know where they are and where they should be going at all times. One way you can do it is by linking your logo to your home page. That way, visitors can go back to it whenever they like. The site menu should always be visible, at the top of the page in the header. It should be structured according to how important each section is. The visitor should have no trouble finding your sales pages, your blog, information about the company, and all of your social media channels.
Your footer might seem unimportant down at the bottom of the page, but conventional website design dictates that your FAQ section, your terms of use, and all the ways of getting in contact with the site administrator should be visible and prominent there. You never know when a visitor might need any of those features.
Orange County website design is a fine art. You might not even acknowledge the elegance and simplicity of the best sites because they seem so understated and effortless to navigate. It’s when a website is a mess to look at and use that you start paying attention to it because it is frustrating to you. That’s never the reason you want to remember a business. The best sites are those that seem like a logical extension of the company and the brand. If that extension leaves you with a lasting negative impression, you are going to go out of your way to avoid that company in the future.