If you’ve ever had to run a blog for a business website, then you might have taken courses about how to generate the most traffic. Some of them might have promised you wildly optimistic results, but then didn’t deliver as you hoped. It’s easy to get discouraged when this happens. Maybe you even hired an SEO company Orange County to help you with the problem. If so, then you at least have some experts with whom you can consult. If you’ve decided to go it alone, here’s our best advice for getting more eyes on your blog.

Focus Only On Organic Search Traffic

Essentially, what this means is that you might be tempted to write about what’s hot in your industry right at that moment, but that’s rarely the best idea. People might not care about this topic a couple of years down the line, and you want your blog to have staying power. Posts with a short shelf-life are not to your advantage. Instead, look to search traffic. You want to target and write about topics that people are looking for consistently month after month. You want your articles to rank on Google and stay there long after you wrote them. This is indisputably a smart way to set your blog up for long-term success.

High Business Potential Topics

Remember that with sales success, traffic is only the first part of the equation. You’re looking for conversions, so high traffic numbers that don’t affect your bottom line aren’t much use to you. What you want to write about are topics that have two things in common: they are highly relevant to the products you offer, and they are often searched for in some form. Getting someone in your sales funnel by trying to get their contact information is a typical ploy, and in some cases, it works. But if you’re trying to monetize your blog, then you should write about things that have high business potential. This means that your blogs should be about products or services that a person will need when they’re asking how to fix or find something for which they were already searching.

The only fine line of which you should be aware is to promote your products in your blogs without being too salesy. If you looked at organic search traffic and found some of your products and services for which people were searching, and then you wrote a blog about it, then they’re going to show up to read it because they already had an interest in it. This person was already a potential customer when they showed up on your page. You need to write about your product and service in a fun and engaging way. If you do so, it’s more than likely that a sale will be the result.