If your business has hired an SEO company in Irvine, then it might have been for any one of several reasons. It might have been for web design, to help with social media engagement, or to get an ambitious marketing campaign off the ground. If it was for this third option, then a significant part of that campaign might focus on pay-per-click advertising. If that’s the case, then you could find yourself fielding some questions about what kind of content you have on your website. But why should that be relevant, Irvine? Why should there be a correlation between your content and a PPC marketing campaign?

An Unexpected Connection

These two seemingly disparate elements are connected. One of the ways that’s the case is because, in the first stages of a PPC campaign, you might have a significant group of potential customers who are just hearing about your brand for the first time. When they come to your site they are going to be finding out about you, and one of the ways they’re going to do that is by looking at the content that’s there to greet them, not just the products you have available. Every click that you’re paying for is not guaranteed to result in a sale. But it is going to bring a new pair of eyeballs in proximity to your content, and if they’re impressed, they’re likely to come back. Retargeting them makes it even more likely that they will eventually convert.

Your Landing Page Matters Too

In this same vein, before you’re about to launch a significant PPC campaign, you want your landing page to be in the best shape that it has ever been. You want your calls to action to be immediately visible. You want all of the content to scream professionalism. You want vibrant images, videos, and an easy-to-use menu. You want to be doubly sure of fast loading time. If both your content and ease of use aren’t as good as you can make them, then the money you just spent to have that person click on your ad was likely wasted. Your desire is to make a stellar first impression, yet at the same time, you must beware of making a resoundingly negative one. A person is likely to remember both what they liked and didn’t like about your brand.

It has been established at this juncture that PPC ad campaigns can work well, Irvine. If you want to make sure that yours is profitable, then you need to locate and hire the finest SEO company in the area. They won’t just launch your PPC campaign immediately. They’ll make sure that your site is polished and gleaming for the potential new customers who are about to come calling.