If you’re someone who likes to look at the work of others for inspiration, then you’re probably already on Pinterest, but did you know that there is a way to effectively use SEO on the site to help expand your business and even your revenue? Having launched in January 2010, it is currently the 14th most popular social media platform in the world, with a reported 444 million users in October 2021. If you are in the creative industry, such as an artist or a fashion designer, then you may want to consider taking advantage of all the distinctive features this platform has to offer you. Pinterest is also female-dominated, so if your business is aimed towards women it will be very useful for you.
Learn how to master Orange County SEO on Pinterest with these tips:
“A big business starts small.”
Even if you don’t wear a fancy suit and tie to work, you’re going to want a business account. If you already have a personal account with Pinterest, you can convert it to a business account. You can do this by going on Settings > Account settings > Account changes > Convert account.
If you don’t have an account at all, you can simply create a new business account. It’s important to have a business account instead of a regular one that way you can take advantage of the Pinterest Analytics and Ads Managers features. Best of all, it’s all completely free!
Research those keywords
You already know from your Orange County digital marketing agency how important SEO keywords are. This is a given for any website you already use SEO on. You can do keyword research on Pinterest by searching for the topic you’re interested in. Just like on Google or on YouTube, you will get suggestions for related keywords. By using the Pinterest Analytics feature, you can go ahead and take a look at how many searches certain keywords are getting per month. You may as well see how the keywords you are using on your website and your other social media accounts are stacking up on Pinterest. They even have a useful article on their website on how to tackle keywords.
There are three things that need to be optimized
- Profile
- Boards
- Pins
You already know what a profile on a social media account is, so optimizing your bio and all that jazz probably all goes without saying. However, you’ll need to understand what boards and pins are if you don’t already know. The concept is actually rather straightforward.
Essentially, just think of pins on a bulletin board in your office space or in your home.
Each board is going to feature a different idea or concept that relates to your business or your brand. For example, say you have your own hair salon. You may want to create different boards of the different services you offer at your business. Use this as an opportunity to show off all the fabulous haircuts, extensions, and coloring you have done by creating different boards for each.
Be sure to use those keywords in the title and the description of your boards and their descriptions.
You can also create boards of other peoples’ work that inspire you. In fact, this is what most people use Pinterest for. Maybe you are a filmmaker on the rise and you want to create boards showing off some of your favorite movies of all time that influenced you to get into the field. Go ahead and create a board and pin others’ fan creations of Jurassic Park or Star Wars when you’re not uploading and pinning shots of your upcoming short film. This can even help you reach out to new audiences and even build connections within your industry.
Consistency
Just like all of your other platforms, it is important to remain consistent and update your Pinterest profile regularly. It may feel tempting to leave it dormant in favor of more popular social media websites, but don’t make this mistake. You should be making no less than 3 pins a week to keep your audience who are active Pinterest users engaged and interested in your brand.
Be sure to share your Pinterest everywhere!
You should be sure to include the link to your Pinterest on your website and all of your other social media profiles. Even though this platform isn’t considered as crucial to businesses as Facebook, Instagram, or Twitter, you should always share everything you are active on, everywhere. Sure, people could Google your business’ name and find it there, but making your audience and potential customers find things on their own instead of having it right there for them will harm you in the long run. Think of it this way, if you had a restaurant, wouldn’t you want to show all of your customers what the best items on the menu are instead of them having to figure it out for themselves (and we’re not talking about secret menu items here).
We are here for you
You probably already feel overwhelmed having to update all of your social media accounts on a consistent basis as well as your personal website. As a bustling business owner in one of the busiest cities in the world, we understand that you may not have the time to keep up with the digital world consistently. That is where we come in to take the burden off of your plate.
Drive Traffic Media is guaranteed to assist you in your social media marketing journey. As residents of bustling southern California, it is important to be able to navigate through the ever-developing world of modern technology to make your business thrive. You need an Orange County SEO expert who has years of professional experience – and we have what it takes to bring you to the front line of online marketing. Why wait? We can give you the answers you need to get started today. Please give us a call (949) 800-6990 or email us at info@drivetrafficmedia.com for a free quote for social media and SEO online marketing that is truly effective.