In 2021, everything evolved due to the COVID-19 outbreak. The pandemic shook everything, from the health system to the financial system. Many of the businesses have gone remote, with a less physical presence and more online activities. The blockchain has introduced cryptocurrency and metaverse. With such advances in the digital world, search engines have also evolved during the past few years. The algorithms on which they work have evolved due to the heavy digital traffic caused by the remote work culture. Furthermore, a big percentage of small businesses and startups have moved online during this era. This situation increased the importance of blogs and websites for a business. A blog is the most helpful tool to improve online sales for an Orange County digital marketing agency. But most businesses don’t update their blogs regularly, which exponentially reduces their engagement.

We have listed a few methods to enhance the effectiveness of the blog. 

Keywords usage throughout the post

One must use the targeted keywords while writing your content to enhance the SEO of your content. But avoid stuffing the keywords as they can adversely affect the crawling process of the search engines. An unpleasant reading experience to the readers is another side effect of the stuffed keywords. It is preferred to use the keywords in the title, Headings, Introductory sentence, conclusion paragraph, anchor tags, and title tags.

Research

The most basic block of SEO is keyword research at any Orange County marketing agency, as well as any other agency in the world! One uses keywords related to the topic about which he writes. But many techniques and tools greatly enhance the keyword used in the post. Using google keyword planner and semrush.com, keywords usage is enhanced to a good extent. Research about the content also plays a key role in SEO. Crawlers encourage rich content because they look for fresh and quality data to offer their search engines. 

Image optimization

While uploading the images into your post, include the keyword in the image title. Furthermore, the alt text needs a keyword-optimized description. This function adds fuel to the SEO of the whole post.

Social media usage for the blog post

After Alphabet, Meta is a big name in the Internet world. With the use of social media sites like Facebook, Instagram, Twitter, Snapchat, and many more, the traffic in the blog can increase exponentially. This technique helps the search engine crawlers find the blog post on more platforms, eventually improving Search engine optimization.

Reference links of other blogs

Putting the reference link to other websites with related content adds a plus point to your website. More links to authentic and famous websites, the more benefits. There are also chances of linking back to your blog by those blogs referred by you.

Subscription to your blog

The most efficient way to bring traffic to the blog is the subscription to your newsletter. When someone subscribes to your feed, they get an instant email regarding the new post on your blog. Therefore, include a prominent subscription button for the email notification.

These steps help your blog post rank higher in almost all search engines because all the search engines have similar algorithms. Every step puts its part to enhance the blog post ranking in search results. But ignoring one of them could reduce its rank.

Conclusion

COVID-19 has been a game-changer for businesses, the health system, and the financial system. The advances in technology during these past few years have also led to changes in search engines. As we continue to face new challenges and pandemics, it is important to stay up to date on the latest changes in technology so that our businesses can remain competitive and efficient. With the help of a top-ranked Orange County digital marketing agency, we can help you do just this. Go ahead and reach out to us today and make your goals a reality, even during difficult times.