The CEO of your company is no doubt very busy. There are always about a million things to do, and it often seems like there aren’t enough hours in the day. But even if they aren’t at all tech-savvy, it’s critical to get them to understand at least a few of the fundamentals of SEO. If you can convince them to hire an Orange County SEO company that would be ideal, but first, you’re going to need to make them understand why the budget for doing so is justified. CEOs are often results-oriented people who are looking at ROI or the bottom line, so that’s probably the best way to approach the situation.
SEO Equals Advertising
The term “SEO,” even explained as “search engine optimization,” can be entirely befuddling to someone who is more used to glad-handing clients or acting as the main point of communication between executives. If you explain SEO as a form of advertising, then it might go better, Orange County.
You can frame it in this way: first, you need people to be aware of your products and services. The best way of doing that in the 21st century is to reach out to them via social media and to have increased visibility online since many people discover companies they never heard of before in those ways. So, how might you make your company more visible?
The best ways are to build brand identity and to make your company, its products, and its opinions indispensable within your niche. If you establish your company as an authority, and you’re getting lots of social media engagement, then you are likely to show up highly in the SERPs. Be sure to explain the importance of Google to your CEO. Make them understand that if you don’t show up on the first page of the Google results, people are not likely to go to your site.
Conversions Equal Sales
At that point, Orange County, you can get to the brass tacks of this presentation. Conversions equal sales, and if you want the best chance of converting the people who come and visit your company’s site, then you need excellent on-page SEO, including your graphics, content, ease of usability, and trustworthiness through links to other established brands. You can tell your CEO that if they are concerned about the monetary expenditure of hiring an SEO company, the contract you give the agency can be dependent on a certain number of conversions within a designated period.
That’s probably going to be enough to get them on board. If you can demonstrate that you are going to hold your SEO company accountable, Orange County, then your CEO will be more likely to grant you a discretionary budget to hire a reputable one.
That’s all there is to it. Hopefully, your CEO will at least know enough about the importance of SEO that you will not need to be so simplistic with your presentation. But for a company figurehead with other things on their mind, you may need to give an explanation of this nature that will prove satisfactory in just a few minutes of their valuable time.