There are many different methods that can use for SEO Orange County, and many different platforms that can be beneficial in boosting your search rankings. Today, we’ll be talking about one of the more useful ones, Instagram. When we’re finished, you should have an idea of how best to use it to make sure that your brand remains consistently at the top of the results for your particular niche.

Social media is most valued by search engines when an account is posting quality content, with which many people are engaging. Quality content produces inbound links, and it also results in less of a bounceback rate. This is true of Instagram, the same as it would be for a business website. These are SEO signals that search engines are looking for. What should be taken from this is that quality content on Instagram will boost your search rankings. Make sure and post content that is well-written, with calls to action, visual content like photos and videos, and whenever someone comments on your posts, you should respond to them. All of that is impressive to a search engine, so make sure you’re getting that content up on your Instagram feed on a daily basis.

The other thing that you can do is make sure that your profile is as detailed as possible. That means you’re going to want a description of who you are and what your company is about, links to your other social media accounts, a relevant logo, and a couple of hashtags that are specific to your company or business. Try to come up with a persona that matches what your company stands for. Is your company modern, or retro? Serious, or playful?  

With all that in place, you should be in a prime position to benefit from all that SEO goodness that Instagram provides. Make sure that there’s someone within your company (or yourself, if you have the time for it) ready to post new content on your feed every day, and interact with your loyal customers. Then all that remains is to watch the number of your followers grow.