With nearly 1.5 million users and still rapidly growing, nearly 1.5 million unique users visit Pinterest. No doubt that this inspiring visual-based social media network drives a lot of referral traffic to websites and blogs.

Pinterest is considered by many users as fun, easy and beautiful social media platform. It is like Facebook without the whining because it is image-based. It is overwhelmingly positive and  all the troubles of your day to day life can slip away just by looking and pinning away. Aside from the lovely images it projects to users, it is an effective marketing tool for brands and businesses.

Pinterest as a Marketing Tool

In reality, we are visual creatures. We are excited to see beautiful pictures of people, nature, food and daily sceneries on Pinterest. We pin what we like to see and so other people does too. The trick is to let your visuals get pinned as often as possible as it is linked to  an image or images of an external site. Every repin of this image can lead readers back to your site and may be converted to traffic and it turns your pinners from simple passersby to future loyal fans. Moreover, if the pins are eye-catching it may be repinned by other pinners or may be embedded on their fans’ site or blogs.

How to Properly Create a Pinterest Account

First of all, before you gain confidence and loyalty through your followers, you need to create a good looking account.

The real value of Pinterest is in its pictures and shots. Images are the core of this platform so quality and overall design come first. Remember that Pinterest does not sell your products and services, you sell them. Hence, the appearance of the images should be pleasant and remarkable.

Create unique boards that will stand out in a crowd. In that way, people will be curious to know what is hidden behind that crazy, unusual or unexpected board names.

The quality of the image is a must. It should be part of your marketing strategy so take the time to choose. It is worth the effort.

Make images pinnable on Pinterest. Let your product sell itself by its appearance. Remember that Pinterest is not a promotional website where advertising is shared. It is where everyone is connected through viewing interesting things.

Millions of images are being pinned in the Pinterest universe so showcase things that might be interesting and user-friendly as the social media interface will help drive traffic to your page.

Find out which social media platform works best for your business. Call us at 1(888) 375-3058 for a consult.