How SEO Adapts to Mobilegeddon for Orange County Business Sites to Rank
Mobilegeddon, mobilepocalyse, mopocalypse refers to Google’s mobile-friendly update that was released last April 21, 2015. This update was designed to improve the rankings of mobile-responsive sites on the search engine results. Why was it implemented and how do Orange County businesses enhance their rankings? A combination of great SEO and a mobile-friendly website are keys to achieve this. How?
Keyphrase. Let us take a closer look at the facts first. According to the infographic posted by Go-Gulf, 4 out of 5 smartphone users are using their mobile devices to shop online and an average mobile user spend at least 2 hours on their mobile devices EVERYDAY. One thing they do when they shop, search or browse on mobile devices is to use key terms or key phrases that are short (around two to three words) because they have to use either the touchpad or the voice-recognition search tool while they are on-the-go. That is why it is a must to use less keywords when targeting mobile-user audiences.
Images. Seventy percent (70%) of those who search on their phones lead to online action in a span of an hour and 55% of which leads to site conversion. How would your business take advantage of this great statistics? Use images minimally and only with the aim of optimizing them for mobile-friendly abrreviated searches. If you were using 9 or more images on your desktop page, use less than 4 images on your mobile site according to Jayson DeMers (Search Engine Land). Stick to optimizing your key phrases as websites which lean on a lot of images get Google penalties as they are slow to load.
Content. Businesses which have adapted to the mobile trend are reported to have 62% increase in sales when they had their websites designed to work on mobile phones; and 64% sales boost for those wise businesses which adapted their websites to work on tablets. With all the statistics mentioned coupled with the short yet sweet keywords you optimized on your site, it is a foregone conclusion why a keywords-abbreviated-mobile-responsive website is a necessity nowadays. Contents should therefore be short- designed to work well with the short keywords- yet long enough for it to cover what the topic talks about.
Sure, you’ll spend money getting your site rebuilt or built from scratch and an ongoing SEO campaign using short keywords that are designed to work well with your mobile-responsive site but you’ll reap the fruitful results in no time, not just on search engines but more so in your mobile sales conversion.
Drive Traffic Media’s objective is not just to provide your Newport Beach and Orange County business website a flawless, elegant and attractive look but a mobile web-design optimized with just the right SEO-abbreviated keywords that your monthly sales report would be proud of. Call Us at 9498006990 and receive a free quote today.
- Infographics, Go-Gulf
- A Brief Look At A Changing Landscape Of Mobile Searches And SEO by Boris Dzhingarov of Social Media Week
- Research Reveals What It Takes To Rank In Mobile Search Results by Jayson DeMers, Search Engine Land