If you feel like your Orange County social media is lacking, or if you don’t have a presence on any platforms yet, then you need to focus on that aspect of your marketing and make it a priority. There is no doubt that the most successful companies are the ones that have active social media accounts with lots of followers, posts going viral regularly, and cross-promotion both on and offline.

If you want to climb to the top of your niche in Orange County and achieve social media dominance, here are some suggestions of which you’ll want to take note.

Setting the Pace

You might be having problems with your social media because you haven’t yet figured out how many times per day or week you should be posting on each platform. Related to this, you might not have determined when the best times of day are for sending out your posts.

If you find that your posts are not getting as much engagement as you would like, it could be because you’re posting too often. Oversaturation will lead to people getting impatient with your brand.

You might be posting too little, so your customers aren’t being reminded of your products or services enough. It might be that based on the times of day when you are posting, not many of those in your niche are around to see your content.

You’ll need to use the various analytics tools that are available. They will help you to work out when and how often to post.

Have a Schedule, But be Flexible

You want to have a schedule for your social media posts, Orange County, and you can use an automated system to help you with that. However, you should also allow for some flexibility, especially if something topical happens that relates to your services or products.

If there’s something in the news that you feel is noteworthy and which has to do with some aspect of your business model, you can deviate from the schedule to talk about it. Topical conversations often go viral.

Strive for Personal and Authentic

You want your posts to have a conversational feel, and you want to establish a notable voice for your brand. Make sure that you have someone writing for you that knows how to do that. They should always try for a warm and welcoming feel, as though you were having a face-to-face conversation with someone.

You never want to seem impersonal, corporate, or unpleasant. The best social media feeds have personality, style, and flair.

Social media can be the voice of your brand, reaching out to potential new customers and making them aware of not just your services and products, but also your views on the world. You should be able to nail the right tone if you study your customers. By seeing who is in your niche, you’ll know how to speak to them. You can figure out how best to get them to talk to you as well.