Today artificial intelligence continues to evolve rapidly, and it is essential to pay attention to how it influences the business landscape. Most of the Orange County WordPress website design companies have already incorporated this strategy into their business.
The past two years have been transformative for artificial intelligence. The advent of AI goes back to 2007 when smartphones were introduced. At its core, intelligence is based on the data. It is a form of computation and the transformation of information.
For the past few decades, the term AI has aroused both excitement and fear even before it’s inception. Today AI has done better than bad, and most of the marketers and businesses are adopting AI and ML to scale their business to the next level and provide better customer experience.
Just like anything else, AI has helped businesses to increase open email rates by better analyzing customer behavior.
There is a variety of email marketing software that is backed by AI, which has improved the open rate by 34%- which is epic.
So how does it work in the first place?
These software use natural language to craft a catchy subject line, which is based on the main email body. It uses natural language processing to forecast the overall performance of the subject lines before sending it
AI is the next big thing, but AI is not entirely new for the popular email service providers. Almost all the email platforms recognized the importance of AI early one and realized that they could help them save money and time.
Let’s address five major ways where AI can improve your email open rates.
Send time
Timing is crucial when it comes to business. Knowing the best time to offer a product can do wonders, and I mean it. Some companies love sending emails when the rest of the competitors are silent, and others do the opposite.
One of the significant implications of AI is the send time optimization. Major email services utilize advanced algorithms to track the time when most of the subscribers are more likely to open the emails.
The send time optimization features options to set rules and parameters to ensure maximum email open rates.
A/B Tests
The subject line of an email plays a critical role when it comes to email marketing. Testing has always been essential to the performance of email marketing. But if you want to do this manually, setting up tests, analyzing the results, and taking viable actions can take longer than you think.
To help you save your time and efforts, today, email providers offer tools that can automatically do the A/B test. Using such tools, you can set up a simple A/B test quite quickly and see which one of the emails generate the best results for your Orange County WordPress website design company. Based on the test results, you can choose a winning subject line to optimize every deployment automatically.
Product Recommendations
Personalized production recommendations could never have been easy without the inclusion of AI. All the major eCommerce websites, including Amazon and eBay implement AI in their business model. Not only the major e-commerce giants, but the email providers have adopted this technology too. The result? Better open rates and click-through rates by each recipient. Amazing yeah?
For example, if you click on the Wayfair ad on Facebook today, relevant ads land in your inbox tomorrow – this is how incredible this technology works.
Although AI has already done wonders in tech space, human interaction is still needed to set rules.
Enhanced Frequency
Finding how frequently you should send emails can be pretty hard. Everyone has a certain level of tolerance for receiving emails in a specific period. If there are too many emails flowing into the inbox, most probably, your subscriber will remove you from the email list – which is never recommended. Therefore, keeping a balanced ratio is essential.
Tools like Salesforce Marketing Cloud are backed by AI that analyzes the behavior of the subscriber and pairs it with purchase history to estimate the correct email frequency. AI does it automatically; doing it manually needs hours of data collection.
Strategically creating emails and setting up email campaigns needs human efforts and ability, but AI has made this process whole lot easier. If you have already incorporated AI into the email strategy of Orange County WordPress website design company, it’s great, but you didn’t, then it’s time to rethink your email marketing strategy.