When creating your website the first thing that pops up in your mind is most likely to what you want to call it. In accordance, your domain name and your website title (or website URL) must be the same with your business name. Your URL should have the same name as your offline name or if you have an actual business for the purpose of uniformity and t for possible customers to distinguish your online business.

Here are some few pointers in selecting your URL or your website name:

Make it Short and Simple. Making it easy to read and type, uncomplicated to remember, and plain to say. Clarity, straightforwardness and ease of remembrance are the core values of advertising your website. If you can make a URL that is not more than two or three words and has no strange spelling, you are on your way to making a website name geared to help you succeed.

Your website name or your URL should also be a representation of your industry or your business. You want a URL that best describes what you do or at least something which web visitors can easily understand. The best way to do it is to plan and discover what’s acceptable for your business.

Domain Extension. For the domain extension, we know that the .com extension is most widely-used so for purposes of easy remembrance, you would want your web extension to have this. There were fewer selections of extensions for your domain name back then and the popular ones are – .com, .net,  .org, etc, and a lot of them had additional extensions relying on what country you were in. New ones now include .biz, .info, .me, .shop – that explains your work name  more properly. However, you have to always remember most people’s minds return to “.com” when trying to remember URLs so a strange name could mean you’ll likely to lose out on traffic.

The SEO Viewpoint. Website owners, especially those with businesses,  expect to rank well in Google. Choose a domain name with keywords that are most searched by potential customers looking for your business. If you have keywords in your URL that refers to your page content, the better your SEO results as it will more likely create additional website traffic for you. However, you would also want a domain that is not just SEO-beneficial but also appealing. It doesn’t have to be boring just so it ranks well.

Want to know more about creating the best website URL or domain name for your business? Call us at 1(888) 375-3058 and let us guide you to make your business more productive and to get those sales going.