SEO analysis gives you an idea about the areas you need to improve on your website. It will help you understand what changes you need to keep your website up-to-date. Since the industry is changing quickly, therefore it is important to do an SEO analysis of your site regularly. Performing a regular SEO on your website will help you stay ahead of the competition.
Now that you are familiar with the importance of SEO analysis, let’s go a little further about how you can master it with ease and flow. SEO analysis of your website tells you what the current state of your website is and what actions you need to take next.
It includes analyzing your website based on the below checklist, see what works and what needs to be fixed. If you are based in Orange County, reach out to an SEO company like Drive Traffic Media to know the current position of your website. A fast SEO analysis includes the following steps:
Check the visibility of your website
The first step to the analysis of your website is to check if your website is visible on Google or not. Check the position and ranking of your website. Also, identify how many pages of your website are ranked on the search engine.
To do this, type in your domain address in the search bar of Google, and you will see all the pages that are ranked on the first page.
Carefully analyze the page URLs and meta descriptions
A URL usually contains up to five words that describe what your page is all about. If your page URLs are not optimized for search engine, edit them and add keywords so that the search engine bots can identify them better. In a similar pattern, all the meta description must have keywords. Write an appealing meta description to attract the audience.
No wonder a very well-written meta description always drives traffic to your web page.
Analyze the titles and headings
All the titles, subtitles, and headings of your website should contain the main keywords. Avoid using highly searched keywords which usually have high competition. Look for the keywords which are highly researched but have low competition. Write titles that are attractive and appealing enough so that users are prompted to click on them.
Check for website ranking
Run and analysis to check your website ranking yourself or hire anSEO Company Orange County to do that for you. Check how much traffic your website is already receiving on a daily or monthly basis. It will give you a great insight into your website’s position as compared to your competitors. Then craft a strategy accordingly to increase the traffic and improve statistics.
Also, analyze the average time spent on your website and the bounce rate. Check for the top keywords that send traffic to your site.
Analyze your inbound links
Check for all the inbound links even if those are of your competitor’s website. It will give you an idea of how much work needs to be done to improve the ranking of your website. Use “link:command example.com” to find all the inbound links to your site.
Check for spam score
When it comes to domain authority and website ranking your spam score matters a lot. If the inbound links to your site are from low authority websites, it will hurt your ranking and increase the spam score. However, inbound links from high authority websites will lower the spam score and ultimately improve your ranking – which is great!
Check for the broken links
Apart from creating a terrible experience for your visitors, broken links are also detrimental to your site’s SEO. Broken links should be removed as soon as possible. Use Google webmaster tools to analyze the broken links and fix them. You can either fix them by correcting them or doing 301 redirects to other valid URLs. Fixing all the broken links will make your website user-friendly.
Audit and optimize website images
High-quality images always make your website more appealing and attractive, let alone great images engages the audience till the end. However, if they are data-heavy, they will work against your website SEO. Optimize all the images that you use on your website and add relevant titles to them because the search engine crawlers do not crawl images. All the ALT tag of the images should contain keywords. Compress and reduce all the images to improve the loading speed of your website.
Check the internal links of your website
Internal linking is a great strategy to improve the search engine ranking of your website. It improves user experience and helps the visitor to easily find what he is looking for on your website. Use the main keywords of your website as anchor text and then build a link to the relevant page. Avoid unnecessary linking to ensure
The objective of the internal linking is to provide a great user-experience throughout the customer journey and help them get an answer to the specific questions while diminishing the conversion barriers.
Analyze your content
When checking the SEO of your website, you need to analyze the content of your site carefully. Make sure your website content is unique. Otherwise, Google will penalize your website. In case your website has duplicate content, you should remove it or de-index it.
An SEO analysis is a MUST, and it should be carried out too often. You can use several tools to analyze the SEO of your website or hire an SEO company Orange County that provides reliable services to all small and large businesses in OC.