The current age of technology has allowed e-commerce businesses, particularly smaller ones, to flourish. However, that doesn’t mean it’s any less difficult. Online selling involves everything from developing a user-friendly, fully-functional website to planning out delivery logistics to marketing your brand in the digital world!
These are all necessary for the growth of your business. While it’s certainly a lot of work, Orange County SEO experts agree that you’ll be seeing the fruits of your labor in no time at all if you employ the following digital marketing strategies below.
1. Utilize Search Engine Optimization
Search engine optimization refers to priming your content for search engines like Google, Bing, Yahoo, and DuckDuckGo. It is a digital marketing strategy that involves incorporating keywords and key phrases potential customers might ask into your content. When searchers plug them into the search engines, your website will come up as the most relevant, thereby increasing your visibility and traffic.
2. Have Automated Customer Service
Customer service is an extremely important part of the user experience. Your customers want to know that you’re ready to help them with their concerns in the blink of an eye, even as an e-commerce business owner. But how do you do that?
Frequently asked questions might be helpful, but they can be incomplete. Your customers might not have their questions listed on there, and some of them might not even have the motivation to read through a bunch of questions! On the other hand, personal customer interactions can be tricky for a variety of reasons like lack of customer service skills, lack of time, high customer-to-employee ratio, and even language barriers.
Automated customer services like chatbots address this need by giving automated responses. They are available 24/7 and simulate human interaction. Searchers just need to type in their questions and wait for a response.
3. Nudge Customers in the Right Direction
Online shopping is very much a push-and-pull type of thing. You can do all your marketing strategies right only if your customers complete the transaction. They could get distracted while adding items to the cart, hesitant while inputting card payment details, and turned off by shipping fees!
When this happens, a good digital marketing strategy can lead them the right way. You could send notifications about items left in the cart, encourage them with coupons and bundles, and even just remind them to make a repeat purchase of something they bought and liked.
4. Build Trust with Reviews and Testimonials
Did you know prospective customers are more likely to trust a brand if that brand has a high customer approval rating? That’s because reviews and testimonials are third-party and aren’t motivated by anything other than genuine satisfaction with the product. A good mix of both positive and negative reviews will make your business look more trustworthy and dependable. Use social media to address your customers’ pain points by responding personally to comments and suggestions.
5. Head Straight to the Inbox
As we mentioned in the previous section, email marketing can remind customers to leave feedback. However, that’s not the only thing it’s good for; it’s good for every step of the marketing funnel! They keep your e-commerce business at the forefront of their minds—it’s kind of hard to miss a message that was sent directly to your inbox.
Email marketing involves collecting email addresses from customers, crafting eye-catching and personalized emails, and sending them en masse.
6. Add Filters and Search Bars
The larger your product database is, the harder it is to sift through. As an e-commerce website owner, you want to make sure all your product pages are organized and visible so customers can easily find what they’re looking for.
Adding filters and search bars will do the trick. With filters, customers can find products (e.g., all shoe products, all toys for ages 6+) and sort them (e.g., lowest price to highest price, lowest rating to highest rating) according to their needs. With search bars, they can search keywords they’re interested in and find exactly what they’re looking for!
7. Spread the Word on Social Media
Everybody and their mothers are on social media these days, from Facebook to YouTube to TikTok to Instagram to Snapchat. It’s a way to help connect with loved ones, consume entertaining content, build communities, and of course, shop online!
Integrating your social media profile into your website and vice versa boosts your visibility a lot. Your customers can scroll through their feeds, be interested in your content, and be led directly to your product page. At the same time, customers on your website can choose to interact with you on a more personal level by following you on your social media profiles.
Conclusion
As you can see, digital marketing is an absolute must for your e-commerce business. Unless your brand is already a household name, it’ll be impossible for your website to gain traffic and conversion without all the attention digital marketing brings. There’s no point in producing products if nobody’s around to buy them from you!
Stay on top of your digital marketing game by always being on-trend. What’s working for other e-commerce websites will probably also work for you. Additionally, focus on creating high-quality content—this will give your customers valuable information they’d love to read while optimizing your content for search engines and social media. Lastly, consider hiring a digital marketing agency in Orange County to do your dirty work if you’re too busy running your e-commerce business.
Drive Traffic Media can help you with that. We offer a variety of services ranging from SEO, web design, and Google Ads. You get a full package! Contact us for a free consultation today at (949) 800-6990 or info@drivetrafficmedia.com.