Juggling between multiple social media platforms can be difficult when it comes to your Orange County business. One way you can help your business is by keeping your posts and theme consistent. Keeping your accounts updated and keeping a consistent brand image is the key to maintaining your customer’s trust and loyalty.
In order to keep brand consistency, here are a few tips for staying on track:
Brand Structure
Before creating your social media presence, you must know who you are as a brand. Your brand shouldn’t constantly change every now and then, it should stay the same for the most part. Things that should remain unchanged are simple things such as the logo, the business colors, the message, brand tone, and even the font. Regularly mentioning your business’s values and mission is something that will help new and existing customers know what they are getting from you. Having this consistency can help portray the image of expertise in your business. Using this strategy helps you grow your audience through reach and engagement due to your profile being recognizable.
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Setup
After you have figured out your brand structure and where you want to go with it, you can start shaping your social media accounts in order to follow that message. The first thing customers see is your brand logo, and that is something that should remain constant across all of your accounts. This allows for easier brand recognition and will give them a familiar environment. Along with the logo, your brand’s values or message should be instilled in your brand’s bio. This bio should be included in every account that allows one to be inserted.
Your Posts
Consistency does not mean identically the same, it does not mean you can’t customize your posts to the specific platform you are on. Each platform has its own feel to it and you should post according to that. For example, Instagram is a visual environment where users post pictures or videos where you can write a caption for the post. Twitter, on the other hand, is more of a microblogging platform where you have a 280 character limit per post and are able to attach pictures, GIFs, polls, or links in bite-sized portions of information. LinkedIn is used by businesses and professionals to network and showcase their professional achievements and skills. Your values, logo, and bio should remain the same but you are free to get creative with the things you post on the different available platforms. Posting regularly will help get your message across in different ways to show users what value your product or service offers. Showing your value through posts is a good way to generate brand awareness and establish a consistent theme for your audience. Whether you are creating original posts detailing your products/services or sharing content that relates to your brand, you will be maintaining current buyers and inviting in new potential customers.
Your Story
How was your company founded? Why did you start your business to begin with? Having a strong story for your business will let your audience know the background of your values, logo, and message. They will remember who you are and have that consistent image in their mind of who you are and what you provide. This will show why you are who you are and how you are unique compared to your competitors.
By posting regularly and having a consistent theme, your brand presence will start to develop a certain reputation. People will trust your business more due to the fact that you aren’t constantly changing your values but staying true to what you represent. Implement these social media tips for your Orange County business and the results will follow.