Orange County PPC (pay-per-click) advertising is a popular online advertising model where advertisers pay for each click on their ads. It can be a super effective way to boost traffic for your website and increase your business’s visibility, especially if you’re starting and cannot wait for results as long as you would with SEO.

However, advertising can also be expensive if you’re not careful. You can easily blow your budget in months or even weeks! You need to save as much money as possible, and one way to lower your costs is to reduce your average cost per click (CPC).

1. Improve your Quality Score

Your Quality Score measures the quality and relevance of your ads, keywords, and landing pages. Google assigns a Quality Score to all keywords in your account on a scale from 1 to 10 with the former being the lower score and the latter being the best score. The higher your Quality Score, the higher your savings with CPC, so you should aim for high-quality keywords.

To improve your Quality Score, you should focus on creating high-quality ads, using relevant keywords, and creating landing pages relevant to your ads. Indeed, it seems like an effective PPC is not just about using the right keywords but also improving on your content to fit around the right keywords!

2. Optimize Your Ad Targeting

Targeting the right audience is another thing you must do to achieve a lower CPC. You can optimize your ad targeting by selecting the right keywords your audience will be using, targeting specific geographic locations your audience is from, and using demographic targeting your audience is a part of. By targeting your ads to your particular audience, you can increase your ad relevance and click-through rate (CTR) because your PPC is composed directly for them.

3. Use Negative Keywords

Negative keywords are keywords that you do not want your ads to show for. Using negative keywords can prevent your ads from appearing for irrelevant searches. You do not want to show up for irrelevant searches because it increases your bounce score and click-through rates–you’re not who the customer is looking for, and that’ll cost you if you keep pestering them with your ads!

For example, if you sell children’s clothing, adding “adult clothing” as a negative keyword can prevent someone from clicking your ad and not finding what they need, thus wasting your money.

4. Use Ad Scheduling

Ad scheduling lets you show your ads at specific times or days of the week. Ad scheduling also allows you to schedule your ads at times when your audience will most likely search for your product or service. For example, if many of the people in your target audience conduct their stuff in the afternoons, you can only post in the afternoons.

This can help improve your CTR and Quality Score, which can help lower your CPC.

5. Optimize Your Landing Pages

Your landing page is the page that users land on after clicking on your ad. It’s the first impression you make as a business! A well-designed landing page helps improve your conversion rate by having the right keywords, using clear calls to action, and having an excellent navigation system that quickly gets the user what they want. This, then, lowers your CPC. 

6. Use Ad Extensions

Ad extensions are additional information that can be added to your ads, such as phone numbers, reviews, and links to specific pages on your website. They are helpful because your viewers can still get in touch with you even after they click away from the ad. On top of that, by using ad extensions, you can make your ads more relevant and trustworthy to users, which can help improve your CTR and Quality Score.

7. Test and Optimize Your Ads

Experimenting with different ad copies, headlines, and images can help you find the most effective ads for your audience. Optimizing your ads can improve your CTR and Quality Score, which can help lower your CPC.

Conclusion

In conclusion, lowering your average CPC in PPC advertising requires a highly strategic approach. Preferably, you should be using everything we’ve discussed in this article. By implementing these strategies, you can improve the performance of your PPC campaigns and achieve a lower average CPC.

If you want to learn more about PPC, feel free to get in touch with Drive Traffic Media as we’d be very happy to help you out. We are a digital marketing company in Orange County with lots of expertise. Our phone number is (949) 800-6990 or (310) 341-3939.

Click the related blog here: https://www.drivetrafficmedia.com/things-to-consider-when-budgeting-for-ppc/