Marketing videos are an excellent addition to any business’s marketing strategy. They can help communicate your message effectively and engage with your target audience who are more visually inclined. They are also more entertaining and have much room for creativity and innovation.

However, creating a good marketing video can be daunting, and creating a good marketing video that is effective for your customers is even more difficult!

In this article, we’ll go through some tips and best practices from a digital marketing agency in Orange County, CA, to ensure your marketing videos thrive.

Define Your Goals

Before making a marketing video, you must know what your goals are. What do you want your video to achieve? Why are you creating a video? Do you want to increase brand awareness, generate leads, drive traffic to your website, or promote a specific product or service? Who is the video meant for? Once you comprehend your objectives, you can plan your video accordingly.

Know Your Audience

Knowing your audience is vital when creating a marketing video. Who is your target audience? What are their interests, values, and pain points? Understanding your audience can help you create a video that speaks directly to their needs and wants. For example, if you intend to make a video for mothers, you can use a softer tone and subtle colors instead of a forceful tone and bold colors.

Keep It Short and Sweet

Attention spans are short, and time is a finite resource for people. Therefore, your marketing video should be kept short and straight to the point. Ideally, it should be no longer than two minutes. Some videos on TikTok or Instagram are even less than thirty seconds but are still very popular with customers!

Keep your message concise and avoid unnecessary details that might confuse or bore your audience. Stick to one topic per video to drive the point across.

Tell a Story

People love stories, and it’s why we all have fond memories of reading a good book or listening to a loved one tell us stories. A good marketing video should tell a story that connects emotionally with your audience. The report should be engaging, memorable, shareable, and communicate your message effectively. Tap into their feelings so that they feel more compelled to listen to your call to action. 

Use High-Quality Visuals

Visuals are crucial in a marketing video. Indeed, is that not why you decided to upload a video in the first place? Besides images, videos are excellent at displaying visuals you want your customers to see, and they can also help communicate your message effectively.

Therefore, it would be unwise not to use high-quality visuals, such as animations, images, and video footage, in your video. Ensure your visuals are relevant, eye-catching, and consistent with your brand identity. Refrain from imagery that can affect certain groups of people.

Use Music and Sound Effects

Music and sound effects can add a lot to a marketing video. It removes awkward white noise, helps set the mood, evokes emotions, and creates a sense of anticipation or drama. Choose the right music and sound effects to complement your story. Like visuals, you must choose music and sound effects that will not offend people, such as avoiding songs with foul language.

Include a Call to Action

A call to action (CTA) is essential in a marketing video. It tells your audience what you want them to do next, such as visiting your website, subscribing to your newsletter, or purchasing your product or service. Make sure your CTA is clear, concise, and easy to follow. If it isn’t, your audience can get distracted and completely erase all the hard work you put into your video.

Plan Your Distribution Strategy

Once you have created your marketing video, you must plan your distribution strategy. Where will you share your video? Will you use social media, email marketing, or paid advertising? Choose the most appropriate channels that align with your goals and target audience.

Analyze and Iterate

Analyzing the performance of your marketing video is crucial to improving its effectiveness and the effectiveness of future videos. Therefore, tracking metrics such as views, engagement, and conversions is vital. Based on the results, make changes and iterate until you find the best formula for your video.