You might have to dig through a lot of information if you are searching for how to optimize a mobile-friendly website, and chances are you will get lost somewhere in the vast heap of knowledge!
Many businesses established their first websites a decade ago, and most were not mobile-friendly. Today, however, consumer expectations are far more than they once used to be, and a mere online presence is no longer enough. If a customer visits a website using a smartphone and has trouble navigating, you will lose him. It’s that simple.
Statistics show that more than 60% of traffic now comes through a mobile device, and with mobile shopping only continuing to increase, the future of online marketing is in mobile devices – it’s a no brainer. Therefore, unless your website is mobile-friendly, you are going to be out of the game.
Where does the mobile-friendly optimization start?
Talk to WordPress Website Design Orange County like Drive Traffic Media if you want to have a mobile-friendly website for your business. There is a sea of information, but if you are going to sail across it without going astray, read the following tips:
Being responsive is MUST:
If your website is not responsive or even doesn’t respond fast enough – it’s already dead. Even if a customer finds your website on their mobile device, if the text is un-aligned and its graphics are scattered about, things have already gone awry. To provide great user experience, start by making your website responsive. Add designs that will fit with a simple tweak, no matter which device your site is accessed from, even go for a bit of coding and re-programming if necessary. The effort will all pay off with increased traffic to your website.
Once you improve the responsiveness of your website, it is now time to optimize the code, which will improve page speed and help you retain visitors. Given the fact that there is much less space on a mobile device to impress your customer, you have to be a little more creative. Pay closer attention to fixing the code, cutting out the unnecessary HTML code and reducing the image size. You can also leverage the power of minifying tools to help get through this difficult step, before finally using HTML5 to build the capacity of your mobile site.
Today, technology changes every quarter, so keep a close eye on the newest innovations and trends. Make changes accordingly so that you cannot go on rewriting scripts for your site to suit the new wave of technology.
Mobile-Friendly Focus Areas to Improve SEO:
Design to your needs
Ask yourself what makes your users stay longer on the mobile website? If your site is not appealing and disorganized, chances are they are going to click out within 20 seconds, so focus on creating a pleasing design that will attract more audience. But before deciding on mobile optimizing, be clear around:
- Nature of the business
- Your target audience
- And, the kind of devices likely to visit your website
It is essential that your website is appealing to everyone that visits your site, meaning well-organized, informative, and delicate. The more comfortable the user is, the longer he will stay on your website. Avoid the temptation for sophistication; make your design simple and attractive.
Balance your page speed
The main goal for mobile-optimization of your website is to improve your business, and a study by Hubspot revealed that a second’s delay in loading limits conversions by 7%, so you are running a fool’s errand if your organic traffic is not generating leads.
While working on your website speed, work on the following aspects:
- Identify the benchmarks that improve your loading speed
Use a recommended tool like Pingdom or Google PageSpeed Insight to calculate the average loading speed of your website, and then set the target loading speed at 2 or 3 seconds or lower than the average speed. Pick the right web hosting – choosing the right web hosting is the most significant factor that can help you improve website speed!
- Work on Architecture
Work on the structure of the website and provide a flawless user experience, which will be easier for Google crawlers to go through it as well.
- Accelerate mobile pages
A recent study shows that accelerated mobile pages like AMP-HTML ads help you increase conversions. They are an alternative to slow and disruptive ads, and AMP helps to make ads safe, fast, and light. Therefore, AMP pays off in the long run.
- Mobile-first Indexing
If you already have a mobile-friendly website, hire WordPress Website Design Orange County like Drive Traffic Media to ensure mobile indexing. Just having a mobile-friendly website is not enough if it is not optimized in terms of informative and valuable content. The mobile version must be easy to navigate, without compromising the relevant information.
- Use Tools Smartly
Today, you will find a lot of tools which will help you evaluate and analyze various indexes for mapping out mobile-friendliness and SEO optimization. So make sure you use only the necessary one efficiently to get the desired results because some tools will be more useful than others.
You can use Google’s Test my Site tool to get the detailed status of the mobile site and the page speed, while Varvu’s mobile SEO tool will help you analyze your page direct, Google access, mobile speed, and mobile-friendliness.
As the world comes to be more tech-savvy, it is essential to provide automated solutions. Make sure you reach out WordPress Website Design Orange County like Drive Traffic Media to take your business to the next level!