If you are using social media for business purposes, Orange County, then you should be selective about what platforms you choose. Some of them work better for specific niches because those are where your customers are likely to be spending a lot of their time.

Pinterest is one that some companies might choose to use, while others are shying away from it. There are challenges inherent to Pinterest, but if your social media company uses the right approach, they should be able to get you a substantial rate of return in both followers and website visitors.

The Challenges of Using Pinterest

If you’re using Pinterest for business, Orange County, these are the issues that you will have to overcome. You have to publish content throughout each day if you want to engage with your audience fully. That is especially true if you are interacting with people across different time zones.

You must also curate hundreds or thousands of images if you want to gain any traction. On top of that, you have to spend time engaging with other users of the platform if you’re going to build a following.

Viraltag

There are tools that you can use that will help you get by these potential problems, though. Viraltag is a good one.

With it, you can repurpose posts, as well as edit and create them. Your social media company will probably know about it already, Orange County, but if they don’t, be sure to notify them of its existence.

The post recycling feature lets you get the most visibility from your evergreen posts. There is an image editor that allows you to make quick changes when they are needed. It also comes with a canvas that enables you to create high-quality posts from scratch quickly.

IFTTT

IFTTT is another one of which you social media company should be aware. It stands for “if this then that.” It lets you save time by posting content to Pinterest, and you can program it with all kinds of stipulations, as the name indicates.

You can sync it with Pinterest, but it also lets you post on Twitter, Facebook, and other social media platforms at the same time if you so choose.

If your social media marketing team also has other projects that they are working on for you, this is a way for them to cut back on time spent with scheduling that can then be allocated elsewhere.

You should be using Pinterest for your business, Orange County. It is one of those social media platforms that attracts a group of dedicated users, and if you can make them your customers, their loyalty can account for a lot of your sales. The tools mentioned will make it easier for your social media agency to keep up with post creation and scheduling.