There are a variety of the optimizing strategies that the SEO company Irvine CA recommends which you can apply to both your eCommerce business and the service-based business. When it comes to getting more customers and having the best digital marketing strategies, eCommerce always need a unique approach. 

Following are the best practices by SEO company Irvine CA that can help business improve conversion rates and address unique challenges of the eCommerce stores. 

Cross-sells, Upsells, and Bundling 

One of the primary goals of an eCommerce store is to improve a customer’s average order. The primary ways to accomplish this goal is to cross-sell, up-sell, or bundling. Suggesting these ideas is pretty easy. At the point of purchasing, you can convince your customer by saying, ‘hey, look at this product too, and these are often bought together, maybe you will like it too.”, “Customers have already purchased this item ten times faster during the last week.”  This way, you are not only increasing the average order volume and your overall revenue as well, but you are adding value to the purchaser as well. So it’s a win-win situation. 

Make sure the bundling should be data-led. Let’s put this differently, and you should base it on what the other customers have bought. Never create a bundle on your own. It will not produce long-run results neither leave it to the other customers but create a bundle based on data to get the highest conversion rates. Let the data create some best bundles for you. 

Rewards 

Rewards are simply the discounts businesses offer to the clients. How many times have you bought something just because you found an email that specific business gives you 10% on your next purchase? Discounts create an emotional trigger, and the rewards systems are the best ways to encourage customers to make a new purchase and improve brand loyalty. It works best with the small repeated purchases. 

You can try another way to go about it too. There are several businesses which offer free products with the repeat business. Few other companies enroll their customers in a point program – so the more discount they will get the more they buy over time. Never forget the famous punch card strategy, buy seven items, and then get the eighth one free! 

Partner programs 

I am a big fan of the partner program. With this one, you can purchase an item on one site and then get a discount on another. This strategy is perfect for those companies which have complementary products. If a customer buys from you, let them know that you are also associated with the other company A, B, and C. Then offer a discount code valid for a limited time at any of your partner sites.

Finally, you also the long-term subscription discount. It works well in the long run. If you offer a specific service for ten dollars per month, be sure that you also provide a yearly subscription of the same service at a reduced rate. 

Gamification 

You can apply Gamification to many services, websites, tools, and processes. Whatever the activity you choose, the core ideas is to make it more like a game and encourage customers to win a particular challenge by competing against others. Whoever wins the challenge gets an award. The whole process builds loyalty and improves engagement. 

Psychologically, this process always resonates with the visitors because it provides them a sense of control the value they take away. When they spin that wheel, it turns out to be valuable for you as well. It is a powerful tool to convert a researcher or browser into a potential customer. 

Retargeting 

You can get a lot of value from retargeting. Research shows that on average, there are six to eight touchpoints before a purchase is made. It is a great way always to stay top of mind, particularly when a regular visitor has come close to purchasing from you but has a last-minute change of heart. 

Reducing abandoned carts 

Besides retargeting, there are several ways to reduce the abandoned carts. Whichever path you choose, you aim to realize why the visitors are abandoning carts in the first place. Try to find what the main reason was. Maybe the price was too much. Perhaps they were just randomly browsing without any aim to purchase it, or they were looking at the products so that they can find a discount code that you recently announced. May be the checkout point was too dodgy, and they could not trust you with credit card information. 

Once you can find the core issues, it is time to counteract that objection, so that you can meet the problem head-on and then it will improve the chances of a sale. Some of the options that you can encounter are having a real-time chat feature, providing credibility indicators, including high-quality images, and reconnecting with email.

With all these strategies by SEO company Irvine CA in place, you will be able to turn your eCommerce your business into a conversion machine.