You can understand a lot about customer expectations just by looking at the top searches for the year. As a digital marketing agency in Orange County, Drive Traffic Media has collected all of the important data from Google’s most recent report and compiled them into a helpful and cohesive article.

1. Rising Expectations

Convenience has become one of the biggest factors affecting people’s shopping habits over the past few years. Customers want services done in a flash, and they also want services that accommodate their various needs.

Consider the following top searches:

• “late night shopping”
  • late night shopping
  • late night shopping near me
  • when does late night shopping start
• “24 7 customer service”
  • amazon 24 7 customer service number
  • does amazon have 24 7 customer service call
  • Facebook 24 7 customer service
• “dog-friendly restaurants”
  • dog friendly restaurants near me
  • dog friendly restaurants london
  • dog friendly restaurants edinburgh
• “next day flower delivery”
  • next day flower delivery proflowers
  • next day flower delivery london
  • next day flower delivery sydney

Source: Think with Google

As you can see, more and more people want service at all hours of the day and fast. This could be for various reasons—some people might just be built with a different body clock, some may only have free time for themselves at night, some tend to put things off until the last minute… you get the drill. So, if you offer any of these convenient services, make sure to highlight them on your website.

Another important thing to note is their need for accommodation, and not just with dog-friendliness. Customers may want options that are vegan-friendly, kid-friendly, with disabled access and more. Make sure to add that to your website as well.

2. Reopening Continued

With the pandemic slowly getting under control, more consumers are excited to step out of the house and explore. Take advantage of the restrictions easing up and get ready to welcome your valued customers in person!

You can see people’s desire for in-person activities here:

• “spring break”
  • spring break 2022
  • when is spring break
  • spring break destinations
• “cinema near me”
  • vue cinema near me
  • regal cinema near me
  • drive in cinema near me
• “seating chart”
  • lambeau field seating chart
  • sofi stadium seating chart
  • nissan stadium seating chart
• “unique things to do in”
  • unique things to do in london
  • unique things to do in orlando
  • unique things to do in san francisco

Source: Think with Google

If your brand has a physical space and offers in-person activities such as classes, seminars, events, etc., you’ll definitely want to emphasize that in your advertising. Start increasing your marketing campaigns toward people in your local area too.

However, while people are excited to get moving, they don’t necessarily want things to stay the same. As we can see by the search “unique things to do in”, people want something new, innovative, and fresh. Explore new opportunities to expand your brand.

3. Seasonal Things to Do

Because of the global impact, COVID-19 had for most of 2020 and 2021, many people have had to stay home and refrain from going on holidays and vacations. Now that things have started opening back up again, however, Google searches have been swamped with seasonal-related queries.

Here are some of the seasonal-related top searches of the year:

• “valentines day nails”
  • red valentines day nails
  • pink valentines day nails
  • simple valentines day nails
• “figure skating”
  • us figure skating championships 2022
  • us figure skating
  • olympics figure skating championships 2022
• “winter vacation in”
  • winter vacation in pakistan 2021
  • winter vacation in punjab 2021
  • winter vacation in pakistan punjab 2022
• “the winter olympics”
  • when do the winter olympics start
  • when is the winter olympics
  • where are the winter olympics

Source: Think with Google

It may be a good idea for your business to offer seasonal products and content. This will not only encourage you to stay on top of the hottest trends, but it also ensures that your brand always has something new to offer. 

4. Sticky Trends

During the pandemic season, people had loads of time to kill and develop new hobbies and interests. Some of these “pandemic-related trends” continue to be popular and can be seen in the following searches:

• “makeup game”
  • barbie makeup game
  • doll makeup game with levels
  • princess makeup game
• “best movies to stream right now”
  • best movies to stream right now
  • best movies to stream right now 2022
  • best movies to stream right now free
• “nursery plants near me”
  • best nursery plants near me
  • wholesale nursery plants near me
  • vegetable nursery plants near me
• “hair trends female”
  • 2022 hair trends female
  • bangs 2022 hair trends female
  • long hair 2022 hair trends female

Source: Think with Google

Take advantage of the latest trends if you can. It is a very easy way to bring in new customers and keep loyal customers coming back for more. If you’re unsure of how to do this, feel free to give Drive Traffic Media a call at (949) 800-6990. We are a marketing agency in Orange County that can help you get started.