Orange County businesses are not all going to use the same social media channels. That is because various niches are going to have different fan bases, and those fan bases are going to be active on different platforms.

Because of that, when businesses in Orange County hire social media companies, it is necessary for them to locate the ones that are well versed in the use of many different platforms. Facebook and Twitter are a must, but also Instagram, Snapchat, YouTube, and many others.

LinkedIn for Business

LinkedIn is an interesting case study because it is generally thought of as a way for professionals to keep in touch. Yet, it is a social media platform, and advertising potential exists there, as well as the potential for brand exposure that is the backbone of all social media for businesses.

But how can LinkedIn best be utilized for your business? Of what should your posts consist, Orange County?

Image Size

The first thing of which social media companies should be aware as they are setting up your posts for LinkedIn is to watch that they are using the correct images sizes. Images are going to be a part of many of your posts, and an incorrectly formatted one isn’t going to do you any favors.

The posts should be wider than they are tall, and they should be geared toward a professional audience. Therefore, what works on Facebook or Twitter might not necessarily be the way to go with LinkedIn.

Content Queue to Save Time

Social media companies in Orange County should also know to set up content queues for your posts. They can have your content ready in advance, and they should know what kind of posts get the most engagement on which days of the week, and what times of the day.

If you have a fully functional social media company, you may want to assign different members to produce different kinds of posts, not just for LinkedIn, but for all your social media feeds.

There may be some members of the team who are more used to doing strictly text-based posts, while others may be better with visual content.

Reposting of Critical Content

Over time, social media companies should get an idea of what kind of content works best for different niches, and they will get better at producing it. Hopefully, they will already have some ideas to bring to the table when you hire them.

They can also get some notion of what your audience is responding to as they go along, and they can set up a system of reposting for the concepts that get the best reception.

These posts can be repackaged slightly so that they seem new, but they still are conveying the same basic ideas. This might save a significant amount of time, especially if you have campaigns going on other platforms as well.

LinkedIn may be a bit trickier to master than some other platforms in terms of business growth and customer engagement, Orange County, but you should still try to use it. The customers that you find there could be big spenders.