How to use Periscope in Social Media Marketing
Have you ever wanted to record your baby’s first steps and let your friends see it live too and enjoy the celebratory moment with you? Are you cooking something really delicious that you want others to see how fabulous you are as a chef? Or are you a hands-on dad who’s teaching your kids how to fly a kite? Or on a social media marketing standpoint here in Orange County, it is a new and exciting way to brand your business and show how you can be an expert in video-making.
Such is the whole idea of Periscope. Earlier this March, Twitter launched Periscope as a means to stream live videos with just a simple “LIVE NOW” button. According to its developers, the whole purpose is to “teleport” you to a different place where the event is happening, like literally!
On the broadcaster’s side, streaming a video through Periscope means sharing your life’s experience to a group of audience or followers live, to connect with them and let them feel the event with you.
Periscope on the viewer’s side means you got to travel the world, experience something you haven’t dared or even as simple as sharing the joy of the moment and see it on the eyes of the person you follow.
On the marketing side, Periscope is a powerful tool to get the message across. How? If you’re a doctor and you want to let the world see your expertise in your field, what better way than to let them see how you operate live through Periscope? Or if you’re a businessman on the launch of a new product, wouldn’t you want the public to see the unfolding of such an important event live? Or say, if you’re a speaker who’s delivering a speech which you think is going to change the world’s view, wouldn’t you want to use Periscope to share the experience live?
The revolution of events as it unfolds NOW appeals to the public compared to “stills” or choreographed “shoots.” Brands will leave a more lasting impression if done in an “authentic,” no “re-takes” scenario. Social media marketing, as previously mentioned, would appeal more if a particular product or service triggered a certain emotion or tapped a certain response from its viewers. What better way to know that your product or service is liked than getting a bunch of hearts?
Periscope is creating video content for you. Why not capture that content and post it to YouTube and Facebook Video? This is a huge time saver and helps create a live audience at the same time create an audience on other video sites. Then you can embed this to your blog on your website.
If you need a social media marketing strategy that works, Call Us at 949-800-6990 or fill out the contact form for a free consultation.