In today’s digital age, it is so important for a business to have an appealing, user-friendly website. This is the reason why so many companies will hire website design experts in Orange County to optimize their site for their target audience. If your site is slow, difficult to navigate, and devoid of any real information, then it doesn’t matter if you’re getting a lot of organic traffic. Once people judge a site to be low quality, they will quickly find a better-looking competitor to purchase from.
Ecommerce has been steadily rising over the last few years, which is why so many businesses have transitioned to this platform and others are exclusively created for the platform. However, no one could predict that online sales would absolutely skyrocket the year 2020 because of a global pandemic. This year had made apparent just how vital ecommerce can be. Sales jumped almost 50% in the month of April. Now that companies are adjusting to the new normal and trying to stay afloat, website design and branding are becoming top priorities.
Website design experts in Orange County say that business owners should start to ask themselves, “What does my website have to offer?” In order to keep existing customers and draw in new ones, websites should provide some sort of value to the customer. One of the easiest ways to add value to a site is to include pertinent information that your customer might be looking for. For example, your contact information. If you have an open brick and mortar store, then include the address and a little map of where your business is located. Other information to include is your company’s “about us” page. How did your brand get started and what separates it from competitors? Finally, your website should list your products or services in a comprehensive and attractive manner.
Value can also be added to your site with a press release, video, or blog section. Consider the industry you’re in and what kind of questions your target audience might have about your product or service. What kinds of guides, interviews, and news stories might be interesting and educational to your customer? What kind of content will convince them to invest more time in your website and potentially even make a purchase? In other words, your website should do its job to market your product or service as well as help the consumer learn something worthwhile.
The visual appeal and functionality of a website are absolutely key. This is why hiring a designer is so important. While we often repeat the old adage, “don’t judge a book by its cover,” that is exactly what people will do when visiting a website. This is mostly for safety reasons. Poorly set up sites can pose security risks for customers and increase the chances of glitches. People don’t want to enter in their credit card and other personal information on a site that looks shady. A website’s aesthetic and reliability are also important for maintaining a consistent customer base. If people like the representation of your brand on your site and appreciate the way it navigates, then they are more likely to remain life-long customers.
As more businesses enter into the ecommerce market, it is becoming increasingly important for them to focus on the design of their website. This is a surefire way to maintain current customers and make new ones in the ever-changing world we live in.