It’s a given that you’re going to need social media channels to promote your products and services if you have a company in Orange County. The only question is whether you’re up to running a campaign yourself or if you need to hire a social media agency. It’s entirely up to you, and you’ll need to ask yourself two questions.

The first is if you have the time and energy to dedicate to social media if you elect to go it alone. The second is whether you feel that you are skilled enough to handle all the subtler points of social media that can mean the difference between a successful campaign and an unsuccessful one.

What Does Your Company Do?

You should start out by asking yourself what your company does. There are some businesses where running social media channels requires certain techniques, and for others that’s going to change. For example, are you running a for-profit business or a nonprofit? If you’re running a for-profit company, Orange County, then you’ll probably want to do the following.

For-Profit

You’ll should run social-led promotions and competitions. You’ll want to engage with your followers using specially-created content which builds on your relationship with what is hopefully an enthusiastic fanbase. Targeted, paid campaigns to increase sales and followers are a must. You’ll also need to post about your products regularly to try and improve both online sales numbers and the number of walk-ins to your stores. At the same time, you’ll be looking to establish the right tone and not seem too corporate. You want to humanize your company.

Non-Profit

If you’re a not-for-profit company, then your social media game is going to be radically different, Orange County. You or your social media agency will want to create emotionally appealing, shareable content. You’ll try to spread your message organically, hoping to attract new followers. You might run paid ads to promote your brand, but the look and feel of them will differ significantly from a for-profit ad. You’ll likely promote the channels you create via other mediums, like email or TV ads, to try and build up a following quickly.

As you can see, there are ways that these strategies intersect, and places where they diverge. If you’re going to run social media campaigns, then you need to know the similarities and differences between for-profit and not-for-profit companies, and you’ll need to make an accurate assessment of whether you have what it takes. Otherwise, you’ll be better off hiring a social media agency. It will probably prove more cost-effective in the long run.