If you are a business owner in Orange County, then it pays to know a little bit about as many aspects of the company as possible. That includes how the products are made and distributed. You should know something about social media and how your ad campaigns are being run.

It’s also smart to know about SEO and website design. If you’re able to do some of that work yourself, then you won’t have to pay others to do it. Even if you can’t handle every aspect of it, it will be helpful if you at least know some of the fundamentals. Here’s how you can get started.

Have a Goal in Mind

You should have a definitive goal in mind for your Orange County business, and the same should be true of your website.

You want your site to be a place where people can go to buy your products, but you’ll also want it to be the place where people learn about what your company stands for, the ideals and values by which you try to govern yourself. Make sure that you feature content that is going to reflect that.

Write Your Copy

You needn’t know much about website design to understand what you want to feature on your site, and nobody knows more about your company than you. Therefore, you are uniquely suited to write the “About” section of the website, the FAQ section, and others. Later, if you feel like what you wrote needs to be published, you can hire professionals to come in and clean it up.

State Your Purpose

You want to make sure that the purpose of your company is featured prominently on your landing page, near the top. If possible, make it concise. A couple of sentences should be ideal.

There’s nothing worse than a company website in Orange County where you can’t tell what it is that the business is supposed to do.

Explain What You Can Do for Your Customers

Below your statement of purpose, you should tell your customers exactly what it is that your company can do for them.

Take all the guesswork out of it. Describe briefly your services and products and why it makes sense to hire your company and buy from you. Try not to overthink this part. You don’t need to get long-winded. Just provide a bare-bones account of what your company is all about.

Have Noticeable Calls to Action

There should be notable calls to action on your landing page and all of your other pages as well. Those might be places to sign up for your email newsletter, social media buttons so that the visitor can start following your accounts, or an invitation to take a survey.

Try to make the website design for your Orange County business as intuitive as possible. You want there to be a good UX, or user experience. That means the site should be easy to navigate and the visitors shouldn’t become frustrated by pages loading too slowly. They shouldn’t be bombarded with pop up ads, either.

If you’re at least able to get your website started, then those skills will likely serve you well in the future. You won’t be an expert when you start, but keep in mind that every web design guru was a novice at some point.