If you are kicking off a social media marketing campaign for your business and you feel overwhelmed, it’s not surprising, Orange County. Social media marketing is a fast-paced industry, and there’s a sense that you’re falling behind if you’re not on top of every trend and using every platform to your best advantage. However, if there were ever a right place to start, it’s with Facebook.

Profile Pic and Cover Photo

You need Facebook as a part of any social media marketing campaign, Orange County. If someone finds out about your company, it is highly likely that they’re going to try to check out your Facebook page. You should set up a profile picture that is a high-resolution photo of your company’s logo. That will familiarize your target audience with that logo, and they will recognize it in the future. The photo should be 180px by 180px. It should be recognizable both on desktops and laptops, but also on mobile phones and tablets.

Your cover photo should say as much as it can about your business, and what you’re all about. You can use professional-quality product photos to do that, or taglines. The photo should be sized correctly so that your audience can see all of it clearly. 815px by 215px is perfect.

Your Bio

The bio should not be too difficult for you to figure out, Orange County. It’s divided into convenient sections that you can concentrate on one by one. The “About” section will feature your company name, a phone number, when the company was founded, an email address for contacting you, etc. Make sure that there is also a link to your website. All your social media platforms should link back to it.

You should also feature an “About Us” paragraph. Write it with care. It should be concise, and it should detail what your company hopes to accomplish and what drives you and your employees. This would also be an appropriate place to mention any awards that the company has won, charitable foundations with which you partner, or outreach work you’ve done in your community. It’s also not a bad idea to mention your privacy policy.

Story Section

The last part of the bio will be your story section. This is like an extended version of the “About Us” section, but you can go into a little more detail. Here, you’ll want to humanize your company, Orange County. Yes, you want a Facebook profile for social media marketing, but you’re also trying to make a personal connection with the visitor. You can talk about your humble beginnings or your impetus for starting the company. Try to be genuine. Visitors can usually tell when you’re inauthentic.

Once your Facebook account for your business is set up, you can feel free to start crafting a campaign for it. You’ll likely want to look into multiple other social media platforms, but Facebook is an excellent place to start, a social media baseline. If you haven’t done so yet, set up an account without delay, Orange County.