Mobile website design has long since become the most critical form of site design. That’s because users are more likely to see your mobile site than they are the ones for a desktop or laptop, Orange County, statistically speaking.

People check out websites while they’re on the go. In the midst of their commute, at work, or even at home while they’re watching TV, they’re browsing different sites. Some they may have found through social media, or perhaps they were directed there because of commercial intent. Maybe they were made aware of a site’s existence by a friend or family member. However it came about, though, if your site doesn’t have the following elements, visitors are not likely to stick around.

Overall Usability

You have to be sure that your site can be viewed on different operating systems, platforms, and devices with equal ease, Orange County. There shouldn’t be a difference in ease of use when someone is using their smartphone or a tablet to browse your site.

You should be sure and test this out before the site goes live. You can go to UserTesting or a similar service and get some live feedback on your site if you wish.

Geolocation

Geolocation is useful when it comes to mobile website design because someone might be looking to use your mobile site before they stop by your brick-and-mortar location. Visitors can use it to check on the availability of products at a particular one of your stores.

They can also take advantage of targeted promotions, or they can connect to social communities like Yelp to see some of your reviews before they stop by.

Forms Designed for Mobile

There are few faster ways of irritating a potential customer than having forms on your mobile site that are not correctly formatted. You should request the minimum amount of contact information from a lead because people probably aren’t going to want to take several minutes to fill out all of their vital stats while they are on the go.

You should be able to tell where someone is by using the GPS on their phone, so it shouldn’t be necessary to ask them about their city, state, etc.

Use Video Wisely

Video should be a part of any mobile website design, Orange County companies, but use it with care. You want to feature video technology that runs flawlessly. Your site should run HTML5 because it is compatible with almost all mobile devices.

You should also be sure and use a video service that does not take up a lot of bandwidth or processing resources. Page loading time matters a great deal, especially where mobile sites are concerned.

Your mobile site is going to see more interaction than all other forms of it, so make sure you spend enough time on it and that it is fully optimized. A responsive, intuitive site is going to mean the difference between sales and lost customers.