Social listening sounds like a term used to describe those friends when you are having trouble or need friendly ears, they listen to your dilemma generously. 

Of course, it really describes the process of monitoring and extracting insights from social media conversations that business owners use to convey their overall business voice.

By paying closer attention to the specific keywords and topics related to your business and industry, social media companies Orange County ensure that your content engages your audience (in a good way). 

Social listening is also a valuable tool for finding well-known influencers, conducting market research, measuring interests and sales opportunities, enhancing brand value, tracking business health and improving customer satisfaction. 

As a business owner, why wouldn’t someone like making the most of this market? The significance of social listening is that monitoring and responding to conversations in your space allows you to harness the power of social media to significantly grow or build your profile.

If you are interested in using social listening to grow your business, you first need to find an effective tool. 

In this blog post, we’ll tell you some of the best listening tools that will help you with social listening.

Awario

This enterprise-level monitoring tool starts at just 29$ per month. You can set up Awario in no time and keep it running as long as you want. It’s very affordable and offers free leads module with its all plans. The Leads lets you describe your specific product and identify competitors before you could create the ‘mention monitoring alter.’ 

Awario combines the competitors brand titles and their product descriptions with the insights to target potential clients who seek advice about the specific service or product that you offer. It also allows you to find out the target audience who usually has complaints about your competitor thus providing you an opportunity to solve their problem. 

While many social monitoring applications rely on separate third-party data providers, Awario crawls almost more than 13 billion web pages in a single day.  Needless to say, this is a good choice for those looking to increase brand awareness.

Brandwatch

Are you passionate about triggering word-of-mouth marketing, and bringing together a lot of consumer intelligence and generating hot new leads with precision? 

If the answer is a yes! Then Brandwatch is for you!

It’s a powerful, analytics-oriented listening tool that is favored by many social media companies Orange County. Pro plan of Brandwatch costs $800 a month and you can get 10,000 references per month and 30 days of historical data. 

There are several innovative features of Brandwatch. It focuses on image recognition, so you can find images that contain a logo and demographic data. It will help you learn about your audience (gender, interests, places and professions; and their concerns). You can also learn about the trending topics within your niche.  

In addition to that, it provides API access and provides useful dashboards that can be exported to customizable PowerPoints, making it ideal for internal social engagement reports.

Brandwatch even has an advanced data visualization platform called Vizia. It helps you scan Brandwatch data and integrate with key insights from Hootsuite and Google Analytics.

Mention

Mention provides you with the latest updates about your brand from your target audience who determine your brand success or failure. Just enter the relevant keywords and set a reminder.

With the information generated by algorithms, you can focus on improving brand awareness, enhancing your reputation, and fostering profitable relationships across all key channels, including Instagram, Facebook, Twitter, and LinkedIn.

Like Brandwatch, easy-to-read real-time analytics dashboards and custom reports help you analyze what works and what doesn’t. It also provides valuable market research for you.

Mention also has a built-in impact rating tool, which highlights influencers and your brand advocates so you know exactly what your contacts are.

Not everyone is influential, but getting the right advocates to promote your business helps build brand awareness, build trust and bring you closer to new audiences. Social media companies Orange County recommend influential marketing for all small and medium-sized enterprises. 

Mention has three plans. They include Solo ($29 per month), Starter ($99/month), and Custom (contact quote). Choose the plan that suits your budget, and you can subscribe for an annual subscription to get the deal. 

Keyhole

Last but not least, Keyhole is a great social listening tool. It’s a clever, easy-to-navigate tool that promises to simplify online monitoring of your business activities.  It provides you all the information to build long-run business relationships, launch campaigns and helps you take your business to the next level. 

Their services are similar to other services because they provide branding, event and event monitoring, market research, API access, advanced sentiment analysis, and influencer marketing.

One very cool thing about Keyhole is that its analytics dashboard has a suggestive word cloud (think useful hints!) – better pinpointing the theme tags that are typically used with the main tag.

You’ll also find popular tags for your campaign and sniff out a profitable opportunity area. Keyhole is the world’s number one company in Hashtags Analytics.

Regardless of which social listening tool you choose, plan to process the data as it is available. Then the sky’s the limit!