The connection between social media and reaching new customers is one of which every business owner should be aware. For SEO Orange County, you want the most followers, shares, and likes that you can get, since your popularity will help you rank with Google. Facebook and Twitter accounts are a must, but don’t neglect LinkedIn as a way of increasing your status and growing your brand. Here’s how you can use the platform to attract new customers and fans.

Link Optimization and the Profile Badge

One thing that you should be doing on LinkedIn is modifying the link anchor text, rather than using the default links in your contact info section. The idea is to use language that will make them more appealing to people who view your profile. At the same time, you should create and add a profile badge, and you should link it to your business website. You can choose from several different customizable badges, which gives you an opportunity to be creative. Make one that fits in with the tone and theme of your company and the image of yourself that you are trying to convey. It’s all about branding.

Optimize Your Profile For Search Engines

This is where you want to do your keyword research and figure out the terms for which your customers are most likely to be searching. Insert them into your profile headline, and use them liberally in your profile summary. However, make sure that you only put them in places where they make sense organically, or it will seem contrived.

Open Your Profile

To get in touch with more potential customers and fans of your brand, make sure that your profile status is “open.” You can then message any LinkedIn member regardless of their connection status or membership level, provided their profile is open as well. This way you can let them know what’s happening with your company, and you can discuss how to better interface with the community. This is especially valuable if you’re a locally-based company, rather than a national or an international one.

With a platform like LinkedIn, you can get creative. For a clever and imaginative user, these are only a few of the ways you can make yourself open to interaction. Social media and networking sites are opportunities for a savvy business owner. Look for trends within your industry, and see if you can use them to your advantage.