When you start your online branding and marketing campaign, you may have a lot of questions regarding how to implement search engine optimization keywords accurately and effectively. This is one of the ways we are able to drive traffic to your business and attract new customers. On the other hand, there is one common mistake e-entrepreneurs who are new to SEO may make ~ confusing local vs national SEO. As Orange County SEO experts, we can teach you how this can negatively impact your visibility and how to correct it.
Understanding Local vs National Campaign
If you are a restaurant, unless you are a popular chain across the country, chances are you are going to have a local campaign. Why is this? Don’t you want people all across the world to flock to your humble eatery? This is a nice concept in theory, but it’s simply not going to work. Using national SEO for your local business will not rank you in local Internet searches. Google takes into account where in the world you are and gives you results based on what is most relevant to your location. This data is taken from everybody else within that vicinity and what they are searching for. For example, you have recently moved to Newport Beach, and you Google “best dentist near me.” The dentist offices there is an example of a local campaign because that information is not relevant to someone living in Austin, Texas. But say, you are someone who just wants to make a website about dental health 101. You look up Google keywords and phrases that are commonly searched such as “how to brush your teeth right.” This information is universal to everyone, and it is an example of a national campaign. Another common example of a national campaign is if you have a business that solely exists on the Internet and you ship your products throughout the country.
Your campaign’s marketing strategy will slightly differ depending on whether you are running a local or a national campaign. Rest assured, our team is equipped to handle researching the SEO keywords you need to make the top Google search ranks. No matter what industry you are in, we know all the (not-so) secrets to a successful campaign.
Can I expand my business to be seen in searches in other areas closeby?
Of course. Typically when you search for businesses in a specific area, Google also shows you similar establishments in neighboring towns. If you live in a smaller town, then this will inevitably happen. We handle both local and national campaigns here at Drive Traffic Media, and we are glad to address any questions or confusion you may have about the process of finding and implementing the right keywords into your webpage’s copy.
Grow your business with Drive Traffic Media
We are the most trusted and respected digital marketing agency in Orange County. Serving over a decade of excellence, we keep up with all the latest SEO trends for you. As Orange County SEO experts, we would love for you to call us today at (949) 800-6990 or email us at info@drivetrafficmedia.com for a free quote for your local or national SEO campaign that will truly skyrocket your company.