Do you want to make an impression and grow in the marketplace? You need a logo.
A logo that can convey the message to millions of people every day.
For many years, logos are created in its simplest form through the use of a mark or icon that identifies your business. It represents a person, company or an organization through a graphic symbol.
In creating an eye-catching design, there are many things or important elements to consider in making and choosing a logo.
It should be Simple. A simple logo design allows easy recognition and at the same time should feature uniqueness that should stay in people’s memories. It should be something that can be easily explained in words and can be recognized by someone who had never seen it before. The simpler it is, the easier it will be to describe it compared to a complicated or busy logo.
It Should be Memorable. Behind the principle of the logo’s simplicity is that it should be unforgettable. Best logos are effective when they can be easily remembered. Limit it only to having one element that is related to the company name or something that will help retain people’s interest. It should be timeless and should remain effective for decades or more.
Use the Right Color. Colors convey certain emotions depending on your company’s goal. Remember that color psychology is real and chances are it can be used to your advantage. Many designers follow the black and white concept initially, for this allows them to focus and shape. Relatively, a versatile logo doesn’t really need to have any color. Simplicity is king when it comes to selecting it.
It Should be Scalable. Scalability is critical too so an effective logo must be clear even when scaled down to small size. The graphics should be able to work across a variety of mediums and applications and should be functional both in vertical and horizontal formats.
These may not guarantee a success but it can definitely go a long way towards the backbone of a good logo design. A logo is not just a mark but it reflects your business. Whether literal, simplified or abstract, it should bring the message to your audience.