How do you stand out? Use content! According to surveys, content marketing is considered the 4th among all ROI-generating strategies in the marketing industry. The question is, are you going to settle for a positive reception of your content? Of course not! You want to maximize your ROI.

Defining the strategy and KPI’s of your SEO Orange County content marketing ROI depends on two dimensions: Your ultimate results i.e. traffic and lead conversion and Your overall input as the business owner.

Here are the following tips to apply to significantly maximize your ROI in content marketing and build your connection with the target audience:

• Be efficient by writing down your strategy/ies, define your goals,  and assign clear roles to everyone involved.
• Use automation like social media scheduler on your content marketing when needed.
• You have to have an understanding of your market and the purpose of your content.
• Define whether you need to engage with the same group on the market or attract a newer one.
• People expect to be entertained, that they will be told stories, that they will be provided solutions and be given experiences when they read so make sure you write content with any of these goals in mind.
• Campaigns are ensured to connect across various channels if you leverage on owned, earned and paid approach. To further level up your organic search and business performance to you need to adopt a consumer-centric approach.  This is a kind of approach wherein even if you create less content; you are ensured that whatever content you create can influence and will live across channels.
• Avoid or even stop using platforms that don’t work or where your content don’t get published.  Drop what isn’t working and focus on what is.
• Target more niche keywords with high search volume yet has low volume and low competition to get more attention.
• Tap every content piece you need. Link, promote and syndicate it. It leaves permanent value so make the most of it as much as you can.  It only demands less investment that means you can rank faster and capture more people that are ready to buy!
• Finally, try on experimenting with new demographics, new content angles, subjects, and methods of SEO content distribution. Focus on delivering content where your audience are engaged or entertained and educated.  These small changes can make a huge impact, so record your progress, and keep what works!