If you are an avid digital marketer, you must remember going through all the great guides to understanding what is on-page SEO, off-page SEO or content marketing. I believe you must have gotten your hands dirty, learning some keyword density tricks and meta tags. Below are some practical and easy to implement strategies for your on-page SEO plan action for 2020. I believe this simple guide by the SEO company in Orange County will help you bring in more website traffic.
Always use SEO friendly URLs
The 3-5 significant words that you use in your URL have a considerable weight. If you are using short URLs, then you’ve got an edge in the search results. An SEO Company in Orange County suggests to make sweet and short SEO-friendly URLs and use one of the main keywords.
Include keyword in the title
Adding the keyword is one of the critical on-page SEO factors. With that, I do not mean you should start your title tag with the main keyword, but there are specific relevant keywords that you should look for. The closer your keyword is to the beginning of your title, the better your chances of ranking is.
Add modifiers to your title
Adding modifiers to the title is a best practice, and it can assist you in ranking long-tail keywords of your target keyword group. Use modifiers like review, fast, best, top, guide or 2020. For example, ‘On-page SEO guide for 2020 and beyond.’
Heading tags
Most of the content management software like WordPress adds the heading tags to your blog automatically. If that’s the case, you are all set. If not, wrap your title to the H1 tag.
Monitor your site code to ensure your title gets the H1. Secondly, the H1 tag should always contain the target keyword.
Include multimedia like images, infographics, videos, and diagrams
The plain text can only take you this far, but if you include multimedia, it will decrease the bounce rate. It will also increase the time spent by a visitor on a website, thus improving the overall interaction that Google pays close attention to. Together they can improve the ranking of your website. You must have noticed that most of the highly ranked sites have a lot of infographics, images, diagrams, and videos. The SEO company orange county recommends you to do the same.
H2 Tags
While you are formatting content, make sure you wrap subheading in H2 Tags. Include your primary keyword in at least once in the subtitles and wrap it as H2. Again, some CMS have it on an autopilot basis. Otherwise, you will have to go and check it or make it manually.
Not including the H2 tags is not going to make or break your on-page strategy, but it definitely can help you accomplish your goal easier.
Include the keyword in the first few paragraphs
A lot of people start with long introductory paragraphs with meandering intro and then use the keyword in later paragraphs. Instead, if the main keyword appears in the first 150 words, it can make a dent. It will also help Google understand what this page is all about.
Choose responsive designs
It was five years back when Google started penalizing websites that were not user-friendly. Today, a mobile-friendly website is a MUST. It would be astonishing if your site is still not mobile-friendly. Choose a responsive design and optimize your website for all the mobile devices, and you will have far more incentives for getting it ranked.
Use outbound link
If you add relevant outbound links, then it will be helpful for Google to identify your website’s primary focus. Google will realize your page is a hub of value and high-quality info, which is enormous for ranking. If you are not adding outbound links, then you are making a huge mistake. A 1000 word long content should be linked to at least four outbound links. Link your website to the authority website because the site you link out to define you.
Use internal links
Use up to three internal links in each post. Try to add keyword-rich internal links to each post. To better understand this strategy, head on to Wikipedia and check out how they have interlinked their content. You will notice they can even use up to 50+ internal links. Again, a more straightforward approach is to use up to three internal links per post.
Boost dwell time
The quality content is directly proportional to dwell time. If a visitor lands on your website and then hits the back button in no time, then it tells Google that it’s a low-quality page. Pro-tip: Write engaging, long, and well-researched articles to keep people engaged.
Follow these tips to get great results. If you need help with on-page SEO or off-page SEO, you can reach us out. And we will get this done for you to improve the visibility of your business in Search Engine.