For many businesses that already understand and implement an SEO strategy, Search Engine Optimization is a broad area of activity that is used and considered by most companies.

Mainly it comes in two flavors: the ONSITE SEO and the OFFSITE SEO. The primary goal of both is to bring search engine traffic to your website or your blog while both directly influence each other. Let us find out how they are relevant in driving traffic to a site:

What is an ONSITE SEO?

It refers to everything that you can do on your website to get Google ranking and improve SEO. It includes a Google-friendly code and layout, meta description, titles, tags and optimized target keywords. It is relatively straightforward while making sure that right keywords in the headlines and titles of the pages are identified and implemented.

Another effective way to improve rankings via ONSITE SEO is to add pages to the site. That is where blogging comes into play. For every new blog post, your site has an opportunity for new index and searchable page.

While there is a little you can do further other than revisiting or adjusting the keyword strategy,  you’ll just have to wait for Google, Yahoo, and Bing to index your website.

WHAT is an OFFSITE SEO?

Compared to ONSITE SEO, this is a little trickier and requires an ongoing effort.  It is vital in the role of driving traffic to the website and at the same time popularizing a blog.  Aside from this, you need to exert more effort building a social network following on Facebook, Twitter, and other social media accounts to encourage followers to link back to you.

Regular commenting on relevant sites is an excellent way to build backlinks and at the same time influence and build strong relationships with the readers to help you with the click-through rate (the percentage of people visit a web page and access a hypertext link). In just a matter of time, leads will follow, and you can watch as your traffic climb.

Both onsite and offsite SEO can help bring traffic to your site or blog. You need to have them both to be successful in your online marketing campaign. Remember,  the first step to any good SEO is always a great content, making sure right keywords are used to reach the target audience and of course share, share, share these great content afterward!

Drive Traffic Media is a white-hat SEO company which implements both onsite and offsite SEO  for your Orange County business to get online leads. Call us today at 1(888) 375-3058.