Pinterest can often be useful for SEO Orange County businesses, if you know how to use it correctly. It stands out as somewhat of an alternative to the giants, Facebook and Twitter, and it attracts the attention of not only creative-minded individuals, but also search engines like Bing and Google. Here are some ideas for how to use your Pinterest account for the purposes of search engine optimization.  

First, you’ll need to have your Pinterest account set up. This is done easily enough, and there’s a couple of aspects of the setup you’ll want to pay attention to in particular. You’ll want to come up with a username that makes sense from an SEO standpoint. Think about what your customers are likely to be searching for, and try to incorporate a keyword. You should also have a high-resolution logo for your company, and you should fill in the “about you” section with any information you think is most relevant. Be specific and detailed, and let your followers know what you and your company stand for. Try to convey the spirit of your business.

Next, you should research the keywords that you’ll be using on the site. You can do a guided search by coming up with a general query, and then allowing Pinterest to suggest moderately related modifiers. This is a fairly efficient way of finding out popular queries, and whatever the search turns up, you can then copy and paste into whatever spots in your profile and on your boards make the most sense.

Finally, you’ll want to make sure that the pins you’re using are exactly the right proportions. Look for the optimal aspect ratio, and make sure that your pins are bright and colorful. Monochromatic pins get far less attention than their brighter counterparts. As with any other social media account, try to post new content every day. Engage with your followers, and link to other accounts that you feel are in the spirit of your own company. Reach out to others in your niche. You needn’t necessarily think of them as your competitors, but rather, your contemporaries.