Since Pinterest focuses more on visuals it is a great source of traffic for almost all e-commerce businesses. Users find pins on almost anything they want and can make their purchase decisions on Pinterest.

If you are not leveraging the power of Pinterest for your business, then you are already missing out on so much opportunity!  In case you are based in Orange County, social media companies like Drive Traffic Media can help you build a great Pinterest profile that brings in all the sales.

Statistics show that Pinterest has over 250 million users, and more than 84% of them use it for shopping and purchases. Interestingly, 84% of users claim that they had bought something that they had found on Pinterest.

Keeping in view these high conversion rates, it is obvious that if you are neglecting Pinterest you are missing out a huge marketing opportunity. Let’s dig a little deeper to find what are the five Pinterest tips that you should be familiar with to grow your e-commerce business in 2019.

Optimize your business profile

Optimizing your business profile on Pinterest can do wonders. First things first, set up a business account, and thankfully, it is entirely free. If you have a regular account, you can change it to your business account free of charge! With a business account, you can access more functionalities.

Once you successfully make your business account, the next step is to claim your website. It is one of the critical steps to optimize your business profile, for adding your website link to your business profile on Pinterest will improve search ranking within this platform. 

To claim your website on Pinterest, navigate to settings and scroll down to ‘claim.’ This is the technical part of setting up your business account, so if you are not very familiar with online navigation, ask your web developer to fix it for you. Once you claim your website, your business account on Pinterest is ready to use! 

Use rich pins 

Lately, Pinterest supports four types of pins: recipe, product, article, and app. You will most likely be using the product and article pins on your business account. An article pin allows you to create images with appealing summaries of articles already posted on your website, while also allowing you to display the brand and the price tag of your products. 

Promote your pins 

Since you already have a business account on Pinterest and have claimed your website, now you are in a position to promote your products on this incredible platform. Social media companies Orange County like Drive Traffic Media can help you with Pinterest campaigns. The option ‘Promote Your Pins’ allows you to run your product campaigns to improve engagements, and the process is very straight forward! All you need to do is to click the “promote” option and then fill in the details that pop up. Set a budget you are willing to invest in and put in the number of days that you want your ads to run. If you are already familiar with a Facebook campaign, the process of promoting a pin is very similar to an ad campaign on Facebook.

Use discount codes 

The discount codes on Pinterest work like magic, improving engagement and increasing conversion rates. You can add the discount code as a part of the description of your product, and when customers see the discount codes, they will be happy to buy your products! 

Leverage the power of boards 

Boards on Pinterest aim to improve their users’ experience. Classifying your products on your Pinterest boards makes it easier for your buyers to search for a particular product and follow up the specific items.

You should create different boards for different products under different categories. For example, if you are selling gym products, you can create a separate board for men’s gym products and another for women’s gym products. Another example is creating seasonal boards for special items like New Year, Christmas, and Valentine’s Day products. 

Leverage the power of Pinterest analytics 

Make abundant use of Pinterest analytics to make business decisions! A business account on Pinterest allows you to access the analytics dashboard, and consistent monitoring of your analytics will help you understand which products are doing very well, allowing you to strategically market them. Analytics usually include paid promotions, organic performances of each pin, and the interactions of the buyable pin. 

If a particular pin is not performing well, use different product images and optimize the product descriptions of each pin to test which version works the best. Promote the pin which has the best organic performance! The platform also has the option of buyable pins, which allows users to make purchases without leaving Pinterest, and which has a higher probability of reaching your target audience. Please note, however,  that this option is only available in a few countries.

Take some time to promote your e-commerce store on Pinterest. Reach out to social media companies Orange County like Drive Traffic Media to scale your business via Pinterest, for when done correctly it can bring great leads to your e-commerce store! To ensure your Pinterest business account has enough traffic, carefully implement all the strategies mentioned, and watch the customers start coming in!