Rank your Orange County E-Commerce Website with SEO
E-commerce sites are sites which facilitate the trading of services or products using computers or computer networks. Wiki explains it further. These sites, because of their numerous products and services, have great potential when in comes to SEO. However, this is ignored oftentimes thinking that the site’s size and number of displayed products will compensate for what’s lacking or they leave it to social media marketing to cover what’s missing on their marketing strategies.
Eventhough it works, the Custora research showed that the highest number of customers actually come from organic searches done on Google and other search engines so without proper SEO, other marketing campaigns like PPC, social media, email marketing, etc won’t be that successful. So how do e-commerce sites in Orange County optimize their sites through SEO? Applied Marketing Group gives us a few insights:
1. Upload Reviews or Testimonials. According to Bazaarvoice Conversation Index, reviews are often trusted by viewers and are often their driving force in shopping decisions. If your e-commerce site don’t have it, you can solicit from customers through social media or email. Do you know that it can trigger 105% of sales if done correctly? Even the keywords used in reviews can get you to top rankings or searches so it wouldn’t hurt to request your customers to use specific keywords when creating reviews or testimonials for your products or services.
2. Create Product or Service Description. Remember that the product description you place serves as your “silent sales pitch.” Without the proper, most-searched-SEO-keywords to describe each items, your product or services don’t stand a chance of getting found. So instead of uploading 134u3i52hrfkejwnfcfgjhgs.jpg, take time to create a unique description of your product and don’t forget to include alt-text that includes your product name and the city or state where you want to market those.
3. Avoid using the Manufacturer’s Product Description. Manufacturers sell by bulk and if your e-commerce site happens to be an affiliate or reseller site, steer clear in using the manufacturer’s description as more often than not, they use technical terms which are not SEO-friendly and are difficult to understand. Take note that Google’s main rule in ranking sites is based on user-index (UI) and if readers or product viewers can’t understand those technical terms, it won’t do your SEO efforts any good.
4. Beware of Generic Title Tags. E-commerce products usually have “line items” where title duplication is common. Duplicate content or keywords are frowned upon by Google so it’s best to use unique keyphrases to replace generic or duplicate titles.
5. Optimize Pages based on Search Demand. SEO companies like Drive Traffic Media, have a tool that allows us to determine the amount of monthly searches being performed on a particular keyphrase or keyphrases. Use the “most searched” keywords on your web pages to stand a better chance of getting indexed by Google.
6. Use URLs that are easy to understand. If people look for your product, make sure that they can find it on a reader-friendly URL. Which one is easy to decipher? http://site/product/jnfvaklsdglkjsdg.com or http://site/product/organic-bar-soap-orange-county? Don’t let your readers or site viewers guess, let it show on the URL. Again, the easier it is to understand, the better your Google UI and SEO ranking.
7. Avoid using Duplicate Content. Unique content ranks well because Google see it as a sign that your site is an authority to a certain industry so to avoid penalties especially with the ever-changing and mysterious algorithms of Google, make sure that your content are not just useful but also unique.
Steering clear of these SEO mistakes will definitely get your Orange county e-commerce site to the ranking pages of Google. With your site’s top visibility, sales become easier too! And the simple changes that you make to your site SEO will eventually convert to money in your pocket.
If you need SEO strategies for your Orange County e-commerce website, Drive Traffic Media is just a call away. We will provide you with free keyword research that includes keyphrases that have the highest-monthly searches which you can use as titles or content to your e-commerce product/ service site.