E-commerce sites are popular nowadays as shopping online from the customers’ mobile devices make it easy to choose the products they want and add it to their shopping carts. However, there are challenges by which e-commerce sites need to face, i.e. customers abandoning their shopping carts and thus the potential of sales. What’s the underlying cause? A poor website design. Let’s take a look at the factors below:
- Make the Check-Out Process Easy and Simple. Once customers already chose which products they’re after, they would all be impatient to get it done and over with. The highest time they would normally spend is “window-shooping” not payment, and seeing a long form to fill out their purchases is indeed an ordeal they can do without.
- Coupon code is hard to find. Getting better deals off of the items that customers purchase is an additional attraction or incentive for them to buy the product; and not finding it easily could be quite frustrating. Proper placement of the coupon code is a must as customers who leave their shopping carts just to search for a coupon code have likely chances of not returning to their carts, or worse, they found better deals on other sites while searching for it.
- Payment security concerns. For customers, it’s hard to trust a store with their credit card information much more an online one as they don’t want to be victims of credit card fraud. Make sure that your website loads fast, it has social proofs like shoppers or customer testimonials, a mobile-responsive and professional website design and most importantly, that your brand is well-established and trusted.
- Live chat or customer desk at a ready. Your online products offer details of each items, but sometimes, customers have queries about certain products that your site might not have or they might ask for clarifications before making a final go at it. Installing a live chat support on your website will help you convince customers to take the product to the check-out and offer a certain kind of support that will make customers feel as if they are shopping on a department store instead of doing it online.
- Insistence on Account Creation. Perhaps this offers security for retailers or e-commerce businesses, however, this could become a hindrance to a successful online sale. Give customers the choice to shop as Guests with the option to create an account later.
- Not Offering Free Shipping. What better way to annoy your customers than for them to see a shipping cost while checking out? Instead, include the price of shipping on the price of your item(s) when free shipping isn’t something that your e-commerce business is offering. Otherwise, provide an option of having your customers enter their zip code to give them the proper shipping cost estimate. This is another way by which you can establish customer trust too.
Cart abandonment has risen by 15% between 2010 to 2015 and having your e-commerce site affected with this kind of issue does not only affect trust of customers to your brand but most importantly, your sales. Increase your online conversions by implementing the changes which are suggested on this article.
Wondering how to implement it on your Orange County website? Drive Traffic Media creates e-commerce website design that are attractive and are meant to increase your conversion. Call us at (949) 800-6990 for a free quote today!
Sources:
Why do customers abandon online shopping carts?, clickz.com
11 Reasons Your Customers Are Abandoning Their Online Shopping Carts, business2community.com