There are lots of different reasons to hire an SEO company Orange County. If you’ve got a website, and you want to consistently get those crucial search engine rankings, then it makes sense to hire the experts. Assuming you’ve employed that SEO company (or you’ve got somebody in your company that’s in charge of optimization) it helps to know a little bit about the strategies that they’re going to be employing. Keeping that in mind, we’re going to talk about long-tail keywords in this article.

You probably already know that keywords are words of strategic importance to search engines that you’re featuring on your website. You need them there because you’ve figured out, using analytics, which words people are searching for when they’re trying to find sites like yours. That has become typical marketing strategy in the digital age. The reason long-tail keywords are so critical, though, is because they account for an extremely high percentage of web searches. What you’re trying to do by having those long-tail keywords on your site is to attract organic search traffic. The importance of doing this can’t be overemphasized. Organic search traffic is going to be what accounts for a lot of your sales.   

There’s an easy way prove this. If you look at a Google Analytics report for your site, you’ll see why long-tail keywords matter. They account for most of your organic traffic. Time after time, the search terms on those reports are going to show you that it’s specific search terms (long-tail keywords) that are generating clicks, some of which are leading to sales. If you use Google’s handy Keyword Planner tool, you’re going to see the same thing. Another useful resource is KWFinder, which is also going to break down how long-tail keywords are driving traffic to your site.

The longer you scrutinize it, the more you’ll see that long-tail keywords shouldn’t be considered important to your marketing strategy. You could go as far as to say that they are your digital marketing strategy, even if you might not have been aware of it in the past. If you’re already paying attention to long-tail keyword usage, that’s great. If you’re not, there’s an easy fix. Use some of the great analytics tools that are out there, and make sure that your website is employing those long-tail keywords. Higher conversion and sales numbers will be the result.