If you are an expert digital marketer, you must be familiar with the benefits of SEO and how it helps your business get ranked in search engines. However, if you are a naive digital marketer, here is a simple guide that will help you learn the best practices about search engine optimization.
What is SEO
Let’s put this in simple words; an SEO is a strategy used to increase website traffic from Google, Bing, and other search engines. It’s an abbreviation for search engine optimization. The intention is to improve your business visibility on a search engine so that your target market can reach out to you organically. A better SEO strategy leads to higher chances of having your website ranked. Secondly, it’s critical for the long run business growth, and it’s sustainability.
Website traffic includes both the readers who land on your website to get information, value, or make a sale and automated bots that some marketers use to fake off traffic. If you want to increase traffic to your website through organic ways, you have to understand the following major components to get more visibility of your website on the search engine.
- How to optimize and promote your website among your target audience
- How the search engine work
- What kind of content your target audience is looking for
Although technology and search engines are evolving every single day, there are several fundamental elements remain unchanged since the earliest days of SEO.
In a nutshell, search engine optimization is critical because:
Most of the visitors click on the top suggestions that appear on the search engine. The higher your website ranked in the search engine, the better the chances that your new customer will land on your website. So that’s a huge business opportunity.
It’s not just about the search engines, but search engine optimization is also about a great CX. The Orange County SEO expert says that it benefits the user from both business and awareness perspective.
Most people trust the search engine, and if they find your website getting ranked by Google, it improves website trust and business credibility. SEO also improves the promotion of your business or services on all other social media platforms like LinkedIn, Twitter, Facebook, and the rest of all social media platforms.
SEO helps in smooth business growth
It can assist you in staying ahead of the competition as always. There is a high chance of making more sales and increasing your customer base.
SEO is a dynamic process
Search engine optimization is a framework that includes dynamic rules and procedures, and it’s a constant process to ensure your business is visible on all search engines. To make the process more simple, there are three significant areas recommended by the Orange County SEO expert that you should focus on:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO
It consists of the rules and regulations that you should practice on your website, including text, images, and internal links to make your website search engine friendly.
Off-page SEO
Off-page SEO includes the promotion of your website through all external means so that it can be ranked higher in search results
Technical SEO
It ensures your site is crawled and indexed in the search engines without any issues.
We will dig deeper into each of the above terms in a separate blog, but now let’s find out what the best way to learn how SEO work is?
As a general tip, the best way to learn how search engine optimization works is to practice it. One of the best ways to learn the best practices is to apply all those techniques on your website and then take the time to monitor its progress.
If the organic traffic and the ranking of your website are increasing over time, it means you are heading in the right direction. If not, you need to revise your action plan.
Difference between digital marketing and SEO
Often people misunderstand SEO as digital marketing. However, optimization is just one part of a digital marketing campaign that includes your content strategy, PPC, and social media promotion. With or without optimization, content is still the most important thing for your business development. Both SEO and excellent content go hand in hand; if you don’t have good content, then optimization can not help at all. Contrarily, if you have perfect content but if it’s not optimized, then there is a minimum chance of success.
Lastly, useful content with a great strategy can do magic. It will give your website an extra boost. If you are still looking for an action plan, reach out to the Orange County SEO expert.