Suppose you have a local business in Orange County that needs expert SEO help. In order to attract customers to your business, your website needs to rank highly in local search results. It is crucial for smaller businesses that service or sell to their local community to have a local SEO strategy.

Having a high organic search ranking is crucial for your business. Our Orange County SEO experts at Drive Traffic Media share the following objective and tips to get you started.

First Objective: You need to go for the top three listings instead of the top seven on Google’s local search.

Previously, when you searched for any shops near your location, Google would provide you with the seven nearest shops. These days, however, Google only shows the top three in local searches.

According to Orange County SEO experts, the “local pack” has been changed from the top seven to the top three. Many businesses are now facing greater challenges than ever to appear in the local pack, one of them being you!

Second Objective: You need to improve your clickthrough rates to improve your Google ranking.

Search engine result pages (SERPs) are measured by the clickthrough rate (CTR). Clickthrough rates are measured by comparing the number of people who clicked a result with the number who scrolled past it. So, when 100 people view your page on a SERP, and 40 of those people click on your link, that’s a 40% CTR.

The goal of Google’s SERPs is to display high-quality and relevant content. Having a low CTR indicates to Google that a website does not meet the needs of its users. In this case, Google may not place this page on the first page of search results.

Search engine optimization experts debate whether CTR impacts rankings. CTR, on the other hand, may be a ranking factor, according to the Google Webmaster forums.

Third Objective: You need to get on the first page of search results. Not only that, but you need to go as high as you can go!

In previous versions of Google’s search engine results, Google AdWords results were displayed on the right-hand side. Google now displays up to four AdWords text ads before organic search results at the top of the SERP. Search engine rankings are more important now than ever before.

The change also increases competition for the smaller number of slots at the top of a SERP. AdWords costs increase as competition increases.

Local SEO Tips and Tricks

For local SEO, here are a few proven tips.

1. Link Building

This remains an important factor in ranking well. It is important to build links, as they provide credibility and require outreach. This indicates you are active in your campaign.

2. NAP Consistency

Be sure that your name, address, and phone number (NAP) are consistent across your online presence. In other words, your NAP should be the same across your website, social media, LinkedIn, Yelp, and so forth.

3. Engaging and Useful Content

This is crucial for a successful website. Doing so will increase the chances that your content will be shared and linked on social media. As your site receives more traffic, your search engine rankings will be higher.

4. Mobile-Friendliness

Make sure your website is mobile-friendly. To put it simply, your website should be accessible on any device (mobile phone, tablet, desktop, etc.). Since many mobile searches are local, you are more likely to get new business if you adopt a flexible web design in Orange County.

Moreover, Google prefers mobile-friendly sites for mobile search results.

Conclusion

There are hundreds of signals that Google considers when developing its algorithm. As a result, you cannot afford to focus only on three or four of them. 

Learning SEO is a lifelong process. You can beat your local competition by starting with the basics of Orange County SEO and building up from there.

Don’t hesitate to reach out to Orange County SEO experts at Drive Traffic Media! Contact us at (949) 800-6990 or check out our website for more information.