Social Media is the way to online happiness. It creates a bigger web presence for your business, it opens a direct line of communication for your customers, and most importantly it helps your SEO and can increase traffic to your website. Other than the fact that Social Media websites are some of the fastest growing spots on the planet, and as a business owner you should be tapping into this vein of potential customers, there are really no great reasons why you should skip out on this free and focused advertising. Here are 3 reasons why you should use Social Media for your Orange County business.
To Bring More Traffic to your Website.
Your website is great. It makes sales. It’s your best employee because it works night and day for you and doesn’t skip a beat… but your best employee only wants one thing. To do more work. Social Media is your ticket to keeping your website happy by funneling traffic from the various Social Networks. When you write a new blog, when new products arrive, or if old products go on sale, Social Media will help spread the news faster. Interested followers will click through and have a new window into your events as a business.
Social Media helps Build your Brand
What is the story behind your business? Why is what you’re doing important? How do I fit into that picture? These are questions that your business can answer on a large scale, through Social Media. After connecting with your audience, having news about your business being posted on a Social Network will help the shareability of that news. For example, your store is having a sale, so you make a post on Facebook about the sale. I start browsing Facebook, I love your store and bunch of my friends also love your products. I see your post about the sale and I share that news with my friends. Maybe they share that news with their friends, etc. Social Media will help spread the word.
Search Engines love Social Media
One of the best reasons to start jumping into the Social Media pool is that it helps with ranking higher on Search Engines. Having backlinks from your Social Media pages back to your website will help you rank higher on your search results. Also, any time that your posts get shared or talked about by other people on a Social Network, it will help your ranking as well. Getting onto that first page of hits from Google gets roughly 50% of all the click throughs. This is one of the biggest ways a business can increase its traffic, and in turn increase its profits. Search engines are only increasing in use so ranking high sooner will only help you later on.
Social Media and SEO can be tricky, especially in a place like California. If you have any questions about Social Media and SEO in Orange County, Drive Traffic Media can help. Call Us at (949)800-6990 for advice and for a free report of your business.