Lawyers SEO in Orange County: Drive Traffic Media’s Jurisdiction
The fact that most potential customers are turning on the internet to search for services instead of the yellow pages, your law firm business should be visible. We are not questioning your solid reputation nor the good word-of-mouth recommendations you received from satisfied clients. However, you can reach more qualified leads through lawyer marketing.
Here are a few facts to back it up. In a survey which was conducted by The Research Intelligence Group (TRiG) commissioned by LexisNexis Martindale-Hubbell, 60 percent of internet users who are adults seek legal advice at least once in their lives. Nowadays, 76% or three-quarters of these adult internet users are seeking legal advice or lawyers online.
As lawyers, attorneys, or law firms, you need to establish your positions strategically in order to reach this 76% of adults!
The Four Stages of the Online Search for Lawyers based on the findings of LexisNexis Martindale-Hubbell:
- First Stage: legal issue information gathering
- Second Stage: finding a lawyer
- Third Stage: validating a lawyer
- Fourth Stage: selecting a lawyer
Imagine this. In all those stages of looking for an attorney or lawyer, they use search engines, online directories, social media sites, websites of lawyers or attorneys, legal blogs and whitepapers, or online legal forums more than they listen to recommendations from family and friends (except when they are on social media).
In the first stage of the process, 65% visited online resources. In the second stage, 61% also used online resources. In validating a lawyer in the third stage, 53% used online resources, and in selecting the lawyer in the fourth stage, 44% used online resources. See the potential? Let’s take a look at the traditional method to check the contrast.
Of the adults on the survey, 39% asked family and friends for recommendations (this does not include those family and friends they have on social media) in the first stage. In the second stage, 45% consulted family and friends. In validating and selecting the lawyer who is in the third and fourth stages, respectively, 36% consulted their family and friends.
Let Drive Traffic Media Cross-Examine your Online Presence through the following:
Search Engine Optimization
Lawyers and attorney SEO is important here in Orange County. As I’ve mentioned in the survey results, those who search and find lawyers or attorneys mostly use search engines (Google, Bing and Yahoo!). Can they find your website or services easily on the ranking pages of Google? If they use common and legal terms, will these potential customers see your name pop up on social media, directories, and blogs? Think about it. One way to establish your authority online, for clients and your industry in general, is by writing relevant and useful blogs or moderating legal forums, which are all visible through the search engines mentioned. If you provide initial legal advice to these people through forums, you’ll not just convince the questioner’s mind but also the whole community who participate in the forum, thus, increasing your chances of getting referrals or recommendations.
Online Legal Directory Sites
Is your law firm or you as an attorney or lawyer listed in directories like com, ChambersAndPartners.com, BestLawyers.com, LawyerCentral.com, and several other legal directories? Studies based on traffic posted on Law Sites state that these 4 sites gain the most traffic when it comes to online searches here in the U.S.
Social Media Presence
Social media for lawyers or attorneys is a must. Why? All your potential customers are there too! What’s more? Your social media posts, blog shares, comments, and testimonials, among others, are viewed and have the potential to reach thousands of potential leads through social media marketing for lawyers.
Lawyer website should be mobile-friendly and professionally designed
Online conversion begins when people start searching and visiting website for lawyers or attorneys. Your attorney website should contain a clear call-to-action (CTA) and should contain legal information (through blogs, published whitepapers, etc.) as well as the type of services you offer, your legal specialty or specialties, client form where they can ask you legal questions or advice and a client login page that would allow your existing clients to reach out to you to discuss the progress of their case or to submit legal papers or documents supporting their cases.
Online reputation management for Lawyers
The law industry is a tough one to manage, especially in the reputation field, as negative feedback, comments, or even just references about you or your law firm can be done or searched online by possible clients, opposing counsel, or associates. Make sure that you hire an online reputation management team that can address these negative reviews, or you can also turn on Google Alert whenever new information is published about you or your firm.
Don’t miss out on the opportunities to increase your online visibility and reputation as well as possible traffic to your website, which can ultimately lead to conversion through our lawyers’ or attorneys’ SEO. Not only that, Drive Traffic Media which has jurisdiction on lawyer marketing, will help you as a lawyer or attorney or your law firm increase your trustworthiness and competence to more of your potential clients online. Call Us at 949-800-6990 today and let us judge your online presence.