The main data-driven social media marketing trends in Orange County in 2020 are not only about the right choices for companies seeking growth but also about the right decisions for customers.

2020 is an exciting time for the social media marketing industry in Orange County. We are becoming more data-driven than ever before, which takes us back to the root of why data is so important: our customers.

How do we use data to serve our customers and users? Read the article below to learn more about the future of data-driven social media marketing strategies in Orange County.

Ethical data collection

2019 was the year of privacy lawsuits. In 2020, companies will not only strive to comply with the law but will also seek to distance themselves from Google and Facebook.

There must be an absolute assurance that all data collection tools are GDPR compliant. However, there are other ways companies can collect data more ethically.

You must know that customer and user data is being used as intended by your company, not for the marketing needs of other companies.

Personalized marketing automation

With ethically and independently collected fully compliant data, you can (and should) set up highly personalized marketing automation campaigns.

Fortunately, it is good for the business and good for the customer. 91% of consumers are more likely to buy from brands that offer relevant offers and recommendations.

There is no doubt that this is one of the main data-driven marketing trends in 2020, and companies that master this trend may win more customers, especially if their competition fails to personalize their marketing activities truly.

Seamless multichannel experience

Although 51% of companies use eight or more channels to communicate with customers, only 14% of companies report that they are currently conducting coordinated marketing campaigns across all channels.

Abandoned shopping cart emails are a famous example of a multichannel experience. The user experience mainly takes place on the website, but when customers forgo checkout, they are directed back to the site via email.

The easiest way to set up a multichannel experience that fits the customer’s web journey is to take advantage of a website analysis tool that includes marketing automation so that you can create data-driven campaigns in one place.

Artificial intelligence for follow-up

Many companies are actively looking for new uses of AI to make them faster and smarter than their competitors. 

When used to shorten response times to customers and leads, or make complex decisions in less time, artificial intelligence can give you an incredible competitive advantage.

Many industries are using AI, including travel support, investment advice, and apartment rental services.

Predictive analytics to improve customer experience

We are all familiar with Google Analytics’ predictive analytics. You know, you start typing a few letters, and suddenly Google has guessed your search. 

Predictive analytics can help product marketing, user experience, and digital marketing teams that are not only responsible for marketing, but also the entire customer experience from acquisition to retention.

The help center is one of the smartest ways to do this. By using predictive analytics, you can provide help desk articles even before completing a search query, making it easy and fast for customers to find what they need.

Data-driven SEO

In SEO, choosing the right keywords is more important than ever. In 2020, marketers will use data-driven marketing to help them outperform their competitors. When you use tools like Clearscope and Ubersuggest, you will find the following:

• The average domain name score of the top 10 websites in your desired keyword phrase
• The average number of backlinks to the top 10 websites in your desired keywords
• The average word count and readability of the top 10 sites
• Keyword average monthly searches

Minor keywords and variations include related terms to include (searches and terms that Google wants this article to cover). For a large number of keyword phrases with a large number of backlinks, backlink expansion (incentive backlinks or guest posting) may be more desirable.

Prioritize qualitative data

When looking for data, focus on quantitative data: behavioral analysis, audience analysis, usage indicators, etc.

The popularity of marketing websites such as “forget funnels” and their focus on customer research prove that qualitative data is making a comeback. There is a consensus that to increase revenue; you need to deepen your understanding of customer needs.

Of course, there is a lot of quantitative data available for customer research, but most of it is qualitative. For a long time, customer surveys and customer interviews have been delayed because marketers believe they are too time-consuming, too difficult to organize, too conclusive, and weak.

Entering a new decade always brings a greater sense of change than the new year alone. This year, major data-driven marketing trends will bring significant changes to consumer habits.