During content creation, deciding what story to narrate is the real job. Assuming the answer lies in just optimizing for a specific set of keywords is quite tempting. 

Traditionally, most of the marketers have been struggling to get the set of keywords ranked, and they thought SEO is the only statistical factor that can scale their business to the next level. Over time, things have been entirely changed, and we need to have a fresh look at the future of the customer experience. 

The future of customer experience – A fresh take

Today most of the CMOs like in the Orange County SEO Company are moving great customer experience down to their priority list. According to a survey, customer experience drives brand equity more than ever. 

Statistics show that 53% of the CMOs believe customer experience is going to be a top priority this year, and 47% of people believe it to be a top-three priority by 2022. 

For all the marketing leaders, business growth remains the top priority and it is transforming rapidly. According to the research, marketers believe that they will have fixed their customer experience in the next few years. 

So, the three major things that are going to play a significant role are communication, content, and marketing. 

What is most important is communication that you have with your clients and the content that you create for your specific set of audiences that will help them in having a great customer experience. 

Moving forward, the only factors that are going to play a critical role are technology and content mix, which is based on data. No matter how popular, memorable, and creative content becomes, it is going to be judged based on how it will impact that business at the bottom line. 

The content may not create an incredible impact today, but it will do wonders over the time provided; it results in better customer experience. 

One content marketing idea you can use

As mentioned earlier, today, most of the marketers focus on SEO keywords, and the metadata to get it ranked in search engine. However, metadata may not be the hottest topic, but it will ensure your content is more effective. 

Imagine working on your content strategy as the new year begins. You may look back at the content that you have created and then realize that only 35% of the content that you have created was used. 

The situation applies to most of the B2B businesses. Research shows that 60 to 70 percent of the content produced by the B2B companies sits on just website shelves and sales portals, and it goes unused. 

For sure, it is a sobering statistic. 

According to the Orange County SEO Company, the three factors that contribute to the content underuse are quality, relevance, and findability. You have to pay attention to the metadata to improve the overall reach of content. 

If you use the metadata strategically, it leads to a higher percentage of the content. In short, metadata is descriptive data about identifiable things. Some marketers call the metadata a secret sauce because it works well. 

Connect metadata to the analytics data 

If you are a content marketing strategist, then you can easily dig deeper into the website analytics and determine all the blog posts that receive most of the traffic. 

You can look at the factors like average session duration, time on site, time on page, and the bounce rate. However, the exercise becomes quite easier when the metadata is connected to your website’s analytical data. 

The process may include some manual work, as you will have to create a spreadsheet and then mention all the factors against each blog post so that you can present it to your senior managers for decision making. 

Sometimes, it is critical to work at the backend. For example, you can identify the business benefits that you want to achieve and then work backward on how the metadata management can assist you to get there. 

Whatever strategy you are following to make sure that the metadata strategy is always included in your writing. 

If you want to learn more about SEO content strategy, make sure you visit the nearest Orange County SEO Company. 

You have to dig deeper into statistics and find how the metadata can help you get great statistics, which in turn provides great user experience so that it can help you achieve both long and long term business goals.