Conversions on your website should be your ultimate goal, Irvine businesses, and for that to happen, you ought to have a solid grasp of essential SEO elements. Go down this checklist, and if you haven’t taken action in the following areas, your homework project should be to do so.
A Video Featuring Your Employees
You know that videos are great for Irvine businesses, as you can post different ones on your social media feeds and you’re liable to get lots of engagement that way. You should have a video on your landing page, though, that serves as a visual introduction to your company. It shouldn’t be too long, and it should feature either you if you’re the owner of the company or one of your employees who is photogenic and has no trouble talking on camera.
The video should talk about what your company is all about, a little concerning your background, and it should mention your dedication to making a quality product and your desire for transparency in the design process. A video like that is a nice white hat SEO feature that introduces new customers to your brand.
Conversion Elements Above the Fold
The fold is the part of your landing page or product pages where the site visitor has to scroll down. If you have conversion elements, like an opt-in box or a button that needs to be clicked to go to the next stage of the buying process, it should always be above the fold, so that no scrolling down is required. Numerous studies have demonstrated that website users are more inclined to convert to buyers if they don’t have to scroll down.
Think Carefully About Your Headlines
Your headline for your landing page and your product pages is the first and most prominent element that people see when they come to the site for your Irvine business and look around. Think carefully about what you want each of these headlines to say. Once again, it’s simple SEO, but it makes a lot of difference. Take a little time to meet with your team and come up with several different headlines, then choose the one that you think most accurately encompasses what you want to convey to a potential buyer.
If you want to make changes in any of the areas mentioned, it won’t take long, but the potential benefits can be significant. You have to take advantage of every visitor who comes to your site, as each one is a potential sale. Try to optimize your site as much as possible and make it both visually impressive and easy to use, and your conversion rate should start to climb.