In Orange County, businesses that hire social media companies rely on them to do more than just run their Twitter and Facebook accounts. In addition to optimizing social media feeds, these companies usually have someone on staff, if not multiple people, whose job it is to help websites get more engagement. That can be of equal importance to a social media campaign. If you want your social media company to make sure the most traffic is being driven to your site, here’s how they can do it.

Structured Data

Making use of structured data is an excellent white hat method of getting you some engagement, Orange County. It’s a way to format HTML that makes use of specific vocabulary. It tells search engines how content should be interpreted, and therefore how to display it in the SERPs.

Although Google has never officially confirmed that structured data is a ranking signal, it is still well worth your while for Orange County social media companies to pay attention to it. The reason is that structured data lets you enhance your search listings in multiple ways. That’s because you’re likelier to land a rich snippet or a Knowledge Graph panel that way. Research indicates that users enjoy engaging with these sorts of features. If you have one, it’s highly probable some Google users are going to be directed to your site that way.

Speed

You probably already know that your site speed counts for more than ever these days, Orange County. It is both a UX feature and a ranking signal, and Google wants pages to load in three seconds or less. But how many sites are meeting that standard, either in their mobile or desktop form? Not many. To see if yours is making the grade, have your social media agency do a Google page speed test. It is integrated into Website Auditor, and it’s available in the free version. Go to “Content Analysis” and plug in which page you want to test. Under “Technical Factors” you will see page speed. If any problematic factor appears, there will be an explanation and advice on how to fix it.

You can’t ignore this stuff, Orange County. Social media agencies should be able to handle this sort of SEO for your site in the same way that they can handle your blog, your social media posts, and your marketing campaigns. If the company you hired can’t do all those things, find one that can. The best SEO companies have the staff to make your life as a business owner much more manageable.