Social Media Marketing Aspects which Orange County Business Owners Need to Know

When you think of social media, you think of the close to 1.7 billion people who have active social media accounts (out of the total 7 billion people in the world). That is why it is a great potential market for business owners in Orange County to tap the power of social media marketing and utilize it, not just for brand awareness but more so in sales.

For business owners to succeed in social media marketing and give them the ROI they expect, though, we need to clarify to them the different aspects of a successful social media marketing campaign and the things needed to implement them.

1. Be clear with your vision or goals. A clear vision or goal is what makes any social media marketing campaign a success or a failure. Even before a campaign starts, you have to sit with the team and tell us what you want to accomplish before you decide to end it. Do you just want to increase brand awareness of your product or service? Are you aiming to increase your website traffic specifically on your service or products page? Do you just want to build engagement and increase ‘Likes’ to your contents and business pages? If your goal was to increase brand awareness yet you expect a lot of sales at the end of the campaign, you might want to rethink what your original vision or goal was.

2. Formulate a solid plan. Without a solid plan or social media strategy in place, you won’t be able to achieve the goal of the social media marketing campaign. If you plan to sell high end lifestyle products, then form a list of high end or wealthy clients who can afford the product in the first place. If you are promoting dental services, a good patient list is comprised of people who have dental issues. If these are established, it would be easier for you to create contents and social media posts that would appeal to them most and fulfill their needs. Think also of the demographics of a particular social media platform. Pinterest and Facebook are comprised mostly of female audience so create a plan that revolves around attracting female viewers.

3. Choose contents wisely. Create or choose contents that are compelling and worthy to get shares or engagement from your target audience and make sure to include a call-to-action which your viewers can respond to.

4. Value the importance of images. Remember about the demographics of Facebook and Pinterest? Women are more likely to engage on contents that have images on them. Make sure that you have a stock of images or pictures which you can upload on your contents. Besides, images travel 60,000 faster than plain text so even with a male demography, this is going to work.

5. Remember that Insights can be measured. The good thing about social media marketing is that every strategy you implement has a corresponding insight which you can check and measure and so, you can change your strategy if it proves to be less effective to your audience.

It is important to note, though, that the success of any social media marketing depends largely on the amount of determination, effort and focus the business and the social media marketing company put into the goal which was set upon even before the campaign started. And of course, if at the end of month 1 that you think there’s no improvement, be ready to change strategy so that you can advance towards the fulfillment of your original goal.

Drive Traffic Media is a social media marketing company which serves businesses in Newport Beach and the rest of Orange County. Call us at 9498006990 to talk about your social media needs and goals and we will give you expert advise on how to make it a reality.

Source: How To Become A Social Media Marketing Pro In 12 Days by Sahail Ashraf of Business 2 Community