It is the rare company in Orange County that does not understand the potential and importance of social media at this juncture. Social media is the way for you to promote your brand and reach out to people to let them know you are taking your share of the market.
But social media can be even more than that. When used correctly, it is a way for you to find out as much as possible about your followers and the fans of your niche. The more you learn about them, the better the chances that you can communicate and market to them effectively, and that’s why your social media efforts can be one of the most vital things in which you engage.
The Three Big Questions
If you’re getting serious about your social media marketing, Orange County, then you need to have a working knowledge of what people tend to ask when you present them with a product that you want them to buy.
They ask what is in it for them by purchasing the product. They ask how they will benefit by using the product, and finally, they want to know if what you are selling is better than something similar that is being offered by a competitor.
Ads that Answer Those Questions
As you craft your social media ad campaign, Orange County companies, you should have those three questions in the back of your mind. Your ads need to get people’s attention, and you may choose to do that with images, with humor, or with an appeal to people’s emotions. Once you do have their attention, though, you need to answer those questions quickly.
For instance, if you have used your social media for market research, then you should know about problems or concerns that your potential customers have. You can explain how your product solves one of those problems or addresses one of those concerns.
You can explain how when they buy your product, their life will improve in specific ways. Finally, you can outline how your service or product is better than that of your competitor, by pointing out a way that the competing products are deficient or throwing out some facts and figures that are relevant.
You can see how the combination of market research and attentiveness to what your fans are telling you can be the way to more effective social media marketing, Orange County. If you follow this formula of addressing people’s needs and concerns, then you can turn them into repeat customers, always assuming that the products and services that you provide are indeed of superior quality.
The more people that you can get to follow you on social media, and the more that you can get them to engage with you, the likelier it is that you’ll get an increase in sales.